Selfridges Boxing Ring Invites Shoppers To Engage With Artist’s Collection

Selfridges Boxing Ring Invites Shoppers To Engage With Artist’s Collection
Fashion & Apparel

Artist Michèle Lamy takes up residence at the London department store with an activewear collection and boxing workshops

Emma Hutchings
  • 29 january 2018

Artist and creative director Michèle Lamy launched her Lamyland experience at Selfridges London on Oxford Street. Mental and physical strength meet creative exploration in the boxing ring, as Lamy takes up residence in The Corner Shop.

Collaborating with boxers and artists, Lamy created an exclusive collection of boxing activewear, equipment, memorabilia, jewelry, fragrances and art. The series will also include special edition collaborations with brands like Versace and Everlast. A small sparring ring has been installed in the space, and customized punching bags adorn the window display. Next month, an open-to-all training schedule will launch, along with workshops and social moments hosted by Lamy and friends.

Selfridges Lamyland

Artist and creative director Michèle Lamy launched her Lamyland experience at Selfridges London on Oxford Street. Mental and physical strength meet creative exploration in the boxing ring, as Lamy takes up residence in The Corner Shop.

+Europe
+farfetch
+Fashion
+fitness
+fitness / sport
+harrods
+harvey nichols
+retail
+selfridges
+sport & fitness
+UK

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