Swiss International Air Lines had fun with British travelers' tendency to book flights at the last minute with an interactive billboard in London

British travelers making plans for a ski trip have a reputation for cementing their travel arrangements at the last minute. Swiss International Air Lines had some fun with this stereotype by installing a billboard that blows out fake snow whenever someone on Twitter uses the hashtag #SnowNow.

Would-be travelers may feel motivated to use the hashtag in a tweet, since setting off the billboard awards them a £25 discount on a Swiss flight. They will also be entered in a contest for a chance to win a flight for two to the Alps.

The billboard, which was created with the agency Space, was placed at King’s Cross station in London.

Swiss International Air Lines | Space


Lead Image: Space via Twitter

British travelers making plans for a ski trip have a reputation for cementing their travel arrangements at the last minute. Swiss International Air Lines had some fun with this stereotype by installing a billboard that blows out fake snow whenever someone on Twitter uses the hashtag #SnowNow.

Would-be travelers may feel motivated to use the hashtag in a tweet, since setting off the billboard awards them a £25 discount on a Swiss flight. They will also be entered in a contest for a chance to win a flight for two to the Alps.