The e-commerce site launched a running content vertical and a service called Run-On-One, which gives 100 people free personal phone calls for 30 days

E-commerce site Zappos has launched a new initiative to help people get in better shape. Zappos Running offers inspiring videos and articles featuring runners and trainers giving expert tips. It also provides product recommendations and a service called Run-On-One, which gives 100 people free motivational support in the form of personal phone calls for 30 days.

To get people involved in this running community, Zappos targeted customers shopping for running shoes with an ad for Run-On-One.

Zappos Running

E-commerce site Zappos has launched a new initiative to help people get in better shape. Zappos Running offers inspiring videos and articles featuring runners and trainers giving expert tips. It also provides product recommendations and a service called Run-On-One, which gives 100 people free motivational support in the form of personal phone calls for 30 days.

To get people involved in this running community, Zappos targeted customers shopping for running shoes with an ad for Run-On-One.

Zappos Running