With rapper Professor Green, the brand opened a pop-up tattoo parlor in London to offer the elderly a free chance to get their own ink

The last person you'd expect to walk into a tattoo parlor would be a senior citizen, but Coca-Cola and rapper Professor Green created a pop-up parlor with that very clientele in mind. Hoping to inspire some of the elderly to try something new in life, the pop-up located in the Cloak & Dagger Studio in Shoreditch, London offered free tattoos to anyone over the age of 70 for one day.

The seniors could get a permanent tattoo of their choice or try a temporary one. Anyone over 18 could also come and get a free tattoo, provided that they brought someone over 70 with them. Professor Green even brought his own grandmother Pat to get a tattoo of her own, as seen in the image above.

Coca-Cola


Lead Image: Professor Green via Facebook

The last person you'd expect to walk into a tattoo parlor would be a senior citizen, but Coca-Cola and rapper Professor Green created a pop-up parlor with that very clientele in mind. Hoping to inspire some of the elderly to try something new in life, the pop-up located in the Cloak & Dagger Studio in Shoreditch, London offered free tattoos to anyone over the age of 70 for one day.

Mr Hadley our silver haired hero has been breaking free with Coca-Cola Zero Sugar and ticking things off his #bucketlist. To celebrate we’ve opened Coca-Cola Tattoo Studio. Tomorrow it will offer free tattoos to the over 70s. #ForTheFearless T&C's – https://t.co/Zhrh1G7hrG pic.twitter.com/ZThPNRv6rO