Adidas Releases Soccer Jerseys Created From Ocean Plastic

Adidas Releases Soccer Jerseys Created From Ocean Plastic
Advertising

To celebrate Earth Day, Adidas created Major League Soccer jerseys out of recycled plastic for all 23 teams to wear

Jiwon Kim
  • 16 april 2018

Adidas and Major League Soccer decided to celebrate Earth Day together by creating uniforms out of plastic waste recovered from the ocean. Adidas has been working with Parley for the Oceans to upcycle plastic and protect the environment with products like sneakers, swimwear and a yoga line. The brand collaborated with MLS on limited-edition soccer jerseys that will be worn by all 23 teams in the league the weekend of Earth Day (April 20-22).

Parley for the Oceans collects plastic from beaches and coastal areas, before it hits the ocean. The group then uses it to create fibers, called Parley Ocean Plastic, that companies like Adidas can use in their products.

Besides getting MLS players to wear these jerseys, they will be available for fans to purchase at Adidas and MLS online stores. It’s a perfect opportunity for consumers to participate in the broader initiative Earth Day 2018 – Ending Plastic Pollution.

Adidas | Major League Soccer | Parley

Adidas and Major League Soccer decided to celebrate Earth Day together by creating uniforms out of plastic waste recovered from the ocean. Adidas has been working with Parley for the Oceans to upcycle plastic and protect the environment with products like sneakers, swimwear and a yoga line. The brand collaborated with MLS on limited-edition soccer jerseys that will be worn by all 23 teams in the league the weekend of Earth Day (April 20-22).

+Adidas
+advertising
+apparel
+consumer goods
+Fashion
+fashion / apparel
+fitness
+fitness / sport
+Parley for the Oceans
+Recycled Materials
+retail
+soccer
+sport & fitness
+Sports
+Sustainability
+Sustainability

Learn About Our Membership Services

Need Research Help?
As a member you can ask us any research questions and get complimentary research assistance with a 4-day turnaround. Reports inclde stats, quotes, and best-inclass examples on research topics.
Remain Informed & Strategic
We publish several trends reports each month. By becoming a member you will have access to over 100 existing reports, plus a growing catalog of deep topical analysis and debrief-style reports so you always remain in the know.
See Trends Come To Life
Meet your peers and immerse yourself in monthly trend and innovation webinars and discounted conferences.
No search results found.