Bank Redesigns Stores With An Open Plan To ‘Humanize’ Financial Services

Bank Redesigns Stores With An Open Plan To ‘Humanize’ Financial Services
Banks, Insurance & Financial Services

Nationwide Building Society debuted a new format for its retail spaces that welcomes the community

Leo Lutero
  • 24 april 2018

Nationwide Building Society, a major financial institution in the U.K., tapped design agency Dalziel & Pow to reconfigure its branch interiors into something a lot more homey. Unlike most other banks, the new Nationwide stores will do away glass walls to separate staff from clients. The community-facing spaces will even include a venue for local meetings or seminars.

Dalziel & Pow says its design comes from a place of humanity, openness and connectivity—values contemporary bank interiors aren’t really known for. The stores now feature a more open layout, without the barriers on the counters that often set the tone for banks, and encourage customers to walk around the space and meet roaming staff who are ready to start a conversation.

In a blog post, Dalziel & Pow identifies four main stations in its design: conversation, convenience, consultation and community. The conversations are the open desks where clients can have casual conversations with the staff and learn about the institution’s services. The convenience section has ATMs and service desks dedicated to quick transactions. The consultation area includes little rooms, shaped like the house in Nationwide’s logo, where people can have a more private conversation. The community area is a small venue in which the bank can host seminars or events with local businesses.

Throughout the branch, there will be free Wi-Fi and posters to remind clients of the ease of online banking through the Nationwide app.

With the redesign, the bank not only hits the refresh button on customer experiences but also adds more value to the physical location for its clients, many of whom are transitioning toward the convenience of online banking.

Nationwide Building Society | Dalziel & Pow

Nationwide Building Society, a major financial institution in the U.K., tapped design agency Dalziel & Pow to reconfigure its branch interiors into something a lot more homey. Unlike most other banks, the new Nationwide stores will do away glass walls to separate staff from clients. The community-facing spaces will even include a venue for local meetings or seminars.

+banking
+Design
+financial services
+Frictionless Transaction
+home
+retail
+Transactions & Payments
+united kingdom

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