Chipotle Is Testing Non-Traditional Drive-Thru Windows
The fast casual chain's drive-thru is only accessible to customers who order online or by app in advance
Drive-thru windows have long been a staple of fast food restaurants. Fast casual powerhouse Chipotle is rolling out its own, but with a twist. Customers won’t be able to order a meal at the Chipotle drive-thru as the window will only serve those who have already ordered online or on mobile.
The move makes sense for Chipotle. Though its lines move fast, they can grow long during the lunch and dinner rush. Most Chipotle locations have a second cook line that prepares the food needed for catering and mobile orders. By using this line to serve drive-thru customers, Chipotle can speed up service throughout the entire restaurant.
This is part of an expansion for Chipotle, which is looking to “build out its off-premise business with more drive-thru, to-go and delivery sales,” according to Business Insider. Competition is fierce among fast casual restaurants, and stores are all fighting to add features that make it easier for their customers to get their meal. The drive-thru is currently open at five stores in Ohio, Tennessee, Texas and Massachusetts.
Lead Image: Chipotle restaurant stock photo via dennizn/Shutterstock