Beer Brand’s Smart Speaker Is Just For Planning Parties

Beer Brand’s Smart Speaker Is Just For Planning Parties
Advertising

Brazil's Skol Beats made a beer bottle-shaped speaker that doles out event suggestions, drink recipes and playlist tips by voice command

Carissa Chesanek
  • 8 may 2018

Brazilian beer company Skol Beats is marketing the brand’s ability to start a party with its own connected speaker. Shaped like beer bottles, the Smart Beats speakers are equipped with voice control that lets users look up drink recipes, send invitations to friends and compile playlists of music.

The idea is an Alexa-type assistant with the very specific aim of planning parties. Smart Beats is also able to recommend local events and request Ubers for going out, or order beer for home gatherings.

These limited edition speakers are currently only available in Brazil by entering a competition. Skol created the product with creative agency Wieden+Kennedy São Paulo and production company MediaMonks.

Skol

Brazilian beer company Skol Beats is marketing the brand’s ability to start a party with its own connected speaker. Shaped like beer bottles, the Smart Beats speakers are equipped with voice control that lets users look up drink recipes, send invitations to friends and compile playlists of music.

+advertising
+alcohol
+amazon
+Beer
+Brand Introduction
+brazil
+Entertainment
+Food
+Grocery
+home
+internet of things
+IoT
+IoT
+Latin America
+Music
+smart speaker
+technology
+voice

Learn About Our Membership Services

Need Research Help?
As a member you can ask us any research questions and get complimentary research assistance with a 4-day turnaround. Reports inclde stats, quotes, and best-inclass examples on research topics.
Remain Informed & Strategic
We publish several trends reports each month. By becoming a member you will have access to over 100 existing reports, plus a growing catalog of deep topical analysis and debrief-style reports so you always remain in the know.
See Trends Come To Life
Meet your peers and immerse yourself in monthly trend and innovation webinars and discounted conferences.
No search results found.