In Brief

The unprecedented move lets shoppers pick up their web purchases in-store the same day, and strives to transform the consumer shopping experience by offering the best of in-person and digital purchasing

Spain-based retailer Zara has opened a groundbreaking new store in London’s Westfield Stratford City shopping center that features both a brick-and-mortar shopping experience, as well as a dedicated section for the purchase and pickup of online orders. The first of its kind, the store will allow customers to retrieve their items on the same day if the purchase is made by 2 p.m., and the next day if made after that time.

Two kiosks in the store are equipped with bar code readers, where customers can scan the QR or PIN codes they received with their online order. Thanks to robotic technology that organizes the clothing by size behind the scenes and processes 2,400 orders at once, packages are ready in a matter of seconds.

In addition to facilitating online purchases, the store has introduced innovative features like a self checkout and interactive mirrors that can identify the clothing in customers’ hands to suggest outfit pairings. Employees will be on hand with iPads to take payments as well. This high-tech store brings the best of on and off-line shopping together, helping pioneer a new future for brick-and-mortar retail.

Zara

Spain-based retailer Zara has opened a groundbreaking new store in London’s Westfield Stratford City shopping center that features both a brick-and-mortar shopping experience, as well as a dedicated section for the purchase and pickup of online orders. The first of its kind, the store will allow customers to retrieve their items on the same day if the purchase is made by 2 p.m., and the next day if made after that time.

Two kiosks in the store are equipped with bar code readers, where customers can scan the QR or PIN codes they received with their online order. Thanks to robotic technology that organizes the clothing by size behind the scenes and processes 2,400 orders at once, packages are ready in a matter of seconds.