Baby Food Brand Integrates Alexa To Make Mealtimes More Fun

Baby Food Brand Integrates Alexa To Make Mealtimes More Fun
Shopper Education & Assistance

Sophie Sprout, an Alexa-enabled voice assistant, makes mealtimes more enjoyable by providing music, sound effects and more to go along with its organic baby food products, aiming to help parents give their children nutritious meals

Elisa Lewittes
  • 5 july 2018

Toddlers tend to make mealtimes messy. To alleviate this common parental pain point, maker of organic baby food Sprout launched Sophie Sprout, an Alexa-enabled assistant that entertains the toddler as he or she eats.

Parents want to feed their young children high-quality food and get them to actually eat it too, while children like to be entertained when they eat. Accordingly, Sophie Sprout makes the act of eating into an immersive experience, providing sound effects long associated with kids’ meals, like that of a ‘choo-choo’ train or an airplane, as well as songs made up of food themes. This gives parents the peace of mind that their children will consume proper meals and adequate nutrition.

Sprout’s line of organic baby food comes in convenient on-the-go pouches, aiming to make the lives of their consumers’ caregivers as easy as possible. The brand’s mission is to provide parents will the peace of mind that their children are getting proper nutrition no matter where their travels might take them. Accordingly, Sophie Sprout aligns with the brand’s ethos, integrating AI-based home technology into mealtimes to make the feeding process easier, fun and satisfying for all.


Lead image: Sproutfoods via Instagram

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