Stitch Fix Expands Menswear To Offer More Sizes And Style Variety

Stitch Fix Expands Menswear To Offer More Sizes And Style Variety
Fashion & Apparel

The clothing subscription service is responding to data-driven insights into what its customers want by expanding the sizes, brands and styles of its men's department, offering greater size inclusivity and variety of apparel

Rachel Gonzalez
  • 21 september 2018

Subscription based fashion brand Stitch Fix is expanding its men’s division by extending its range of sizes. The retailer’s plan for improving the options available for its male client base is quite simple: make it greater, in multiple ways—adding 90 new brands and sizes that now offer a comfortable and flattering fit to a wider audience.

In particular, the brand now offers shirts in 3XL and pants with 48-inch waists. These expansions were made possible by growing its list of partnerships as well as through the development of private labels. The possible combinations of Stitch Fix’s menswear collection has increased by five times, jumping from 160 to 800 thanks to the new additions as well as to new categories like occasion and athletic wear.

These changes were made possible thanks to the technology behind Stitch Fix: Its platform is based on machine-learning algorithms  educated through customer feedback about how to improve services. Stitch Fix hopes that making improvements based on customer insights is a step in the right direction for inclusivity and a strengthened customer relationship.

Stitch Fix


Lead image: Stitch Fix Men via Instagram

Subscription based fashion brand Stitch Fix is expanding its men’s division by extending its range of sizes. The retailer’s plan for improving the options available for its male client base is quite simple: make it greater, in multiple ways—adding 90 new brands and sizes that now offer a comfortable and flattering fit to a wider audience.

+apparel
+Delivery & Logistics
+fashion & apparel
+inclusive design
+loyalty & membership
+Menswear
+merchandising & curation
+post purchase & service
+Stitch Fix
+subscription

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