How Brands Like JC Penney Are Creating Customized Shopping Experiences For Men

How Brands Like JC Penney Are Creating Customized Shopping Experiences For Men
Beauty

Whether its apparel or health services companies, brands are using their relevant data findings to create personal relationships with consumers

PSFK
  • 9 october 2018

Brands are increasingly focused on expanding offerings for male consumers. They are using demographic data to understand their shoppers and deliver customized products and services online.

Brands are collecting qualitative and quantitative consumer data about their preferences through quizzes, Q&As and algorithms to deliver highly personalized offerings. This assists retailers by giving them relevant data to produce the most optimal  experiences for consumers. 

Eison Triple Thread
Julian Eison, the designer behind the made-to-wear menswear company Eison Triple Thread, has created an app called FITS that recommends clothing choices based on customers’ Spotify taste. The application accesses customers’ Spotify account and has them fill out a lifestyle quiz as well as provide other data like their profession and skin color. This allows the service to offer work-appropriate clothing and proper colors tailored to each individual’s case and needs. The service also attempts to match the suggestions to the styles of the clients’ favorite artists.

Roman
Roman, a company that has reimagined the prescription process for men with issues maintaining an erection, provides online diagnosis and at-home delivery of erectile dysfunction medication. Patients fill out their medical history as part of Roman’s dynamic online visit, and the information is then securely passed on to a doctor for review. If the patient is an appropriate candidate for erectile dysfunction medication, they can instantly get a prescription written for Viagra, Cialis, or generic drugs.

Outfittery
Berlin-based company Outfittery provides an online personal shopping service for men. After filling out a short questionnaire detailing taste, size, and budget, customers are paired with a personal style-expert and sent a box with hand selected outfits to try on for free—customers pay for whatever they want to keep and send the rest back free of charge.

J.C. Penney x Bombfell.com
J.C. Penney and Bombfell.com
are partnering to offer a subscription box service for big and tall, in which a stylist personalized pieces and outfits based on a customer’s preferences, occasion and lifestyle. Customers answer questions about preferences from colors to fit that a stylist and algorithms use to select pieces of clothing to send in a box for customers to try on and pay only for what they want to keep.

These are just a few brands who are creating hyper-personalized experiences for men. For more information on this topic, see PSFK’s report on Evolving the Next-Gen Male Retail Experience.

Brands are increasingly focused on expanding offerings for male consumers. They are using demographic data to understand their shoppers and deliver customized products and services online.

Brands are collecting qualitative and quantitative consumer data about their preferences through quizzes, Q&As and algorithms to deliver highly personalized offerings. This assists retailers by giving them relevant data to produce the most optimal  experiences for consumers. 

+AI
+apparel
+artificial intelligence
+beauty
+bombfell
+chat a researcher
+customization
+data
+Delivery
+Delivery & Logistics
+Features
+grooming
+jc penney
+men
+men’s retail experience
+merchandising & curation
+outfittery
+post purchase & service
+Public
+report
+retail
+Roman
+shopper marketing & promotions
+store experience & design
+trend
+wellness

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