Brands are taking a DTC marketing approach to make food and beverage samples accessible to online consumers

Brands are using chatbots and other modes of digital engagement to encourage consumers to sample their products, hoping to drive increased brand awareness of new products and innovative creations.

Retailers are targeting their loyal customers by giving them access to new interactive sampling methods, such as shipping small trials to their door or enabling social media campaigns where participants receive redeem codes for free goods. Here's how three brands are driving engagement off and online with digital-driven sampling:

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