The dressing rooms are equipped with technology designed to eliminate common shopping and fitting pain points like multiple trips between fitting area and store floor, allowing remote clothing request, recommendations and more

U.S. apparel retailer American Eagle Outfitters is creating a higher-tech fitting room with the help of Aila Technologies. These dressing rooms, equipped with iOS smart screens, can help shoppers keep track of their carts, recommend products based on what they've already scanned and allow shoppers to request different sizes or styles.

If a shopper makes a product request, employees will receive a notification and have it delivered. The touchscreen kiosk also allows shoppers the option to email themselves product information to save for later. The high-tech dressing room is currently operational at the brand's flagship store in Boston as well as several locations on the west coast.

These dressing rooms aim to eliminate some of the common pain points of clothes shopping, like the back and forth of finding another size every time an item doesn't fit, as well as searching through the store for similar options to ones customers have already selected. The integration is intended to appeal to younger demographics who have new expectations for assistive devices as well as more personalized experiences.


American Eagle Outfitters

Aila Technologies


Lead image: clothing technology concept stock photo from Syda Productions/Shutterstock

U.S. apparel retailer American Eagle Outfitters is creating a higher-tech fitting room with the help of Aila Technologies. These dressing rooms, equipped with iOS smart screens, can help shoppers keep track of their carts, recommend products based on what they've already scanned and allow shoppers to request different sizes or styles.

If a shopper makes a product request, employees will receive a notification and have it delivered. The touchscreen kiosk also allows shoppers the option to email themselves product information to save for later. The high-tech dressing room is currently operational at the brand's flagship store in Boston as well as several locations on the west coast.