The reusable terry cloth bag helps consumers keep their fingers clean while snacking, providing a clever solution to a typical pain point of flavored chip consumption

There are lots of ways to avoid getting chip flavoring on your fingers: using chopsticks, angling the bag directly into your mouth, having someone else feed you. Sometimes, however, Dorito dust is unavoidable, which is why the chip brand is piloting a bag that doubles as a towel.

Working in collaboration with Tel Aviv-based agency Gefen Team, Doritos created a reusable terry-cloth bag that fans can use to wipe their fingers after they are done snacking. It is machine washable, making it a sustainable munching choice. The towel bad was shared across the Israeli gaming community as a means of promotion, where it was met with understandable success.

Now Doritos and Gefen Team are working with a major gaming retailer to launch the limited-edition packaging in Israel. The company has yet to release if or when this bag will be available for Doritos fans in other countries.

Watch the promo video below:

Doritos

Gefen Team

There are lots of ways to avoid getting chip flavoring on your fingers: using chopsticks, angling the bag directly into your mouth, having someone else feed you. Sometimes, however, Dorito dust is unavoidable, which is why the chip brand is piloting a bag that doubles as a towel.

Working in collaboration with Tel Aviv-based agency Gefen Team, Doritos created a reusable terry-cloth bag that fans can use to wipe their fingers after they are done snacking. It is machine washable, making it a sustainable munching choice. The towel bad was shared across the Israeli gaming community as a means of promotion, where it was met with understandable success.