Innovative, digital-first brands are reaching consumers by offering easy and entertaining ways to sample food and beverage products

Leading food and beverage brands are focusing their efforts on enabling multisensory popup experiences and physical activations as a way to provide consumers not only with an opportunity to taste products, but also further engage with the brand.

Retailers are using these opportunities as a way to educate consumers on their ingredients and how they source them, offer exclusive or limited-edition products and engage their community with their brand campaigns. Here's how three of today's most innovative food and beverage startups are offering their audiences interactive and dynamic ways to discover their products:

Daily Harvest
Daily Harvest’s first pop-up store gives visitors free samples of several Daily Harvest products, a walk-through of its ingredient-sourcing process and an explainer on the benefits of frozen foods.

Dirty Lemon
Wellness tech startup Dirty Lemon opened a physical location in New York’s TriBeCa with a VIP space in the back that serves experimental cocktails to the company’s most loyal clients. Customers who sign up for a monthly subscription to Dirty Lemons’ beverages are deemed members who can access the cocktail bar behind its cashierless store front space. The space invites VIP customers to sample new Dirty Lemon beverage concepts that aren’t on the market yet and mixed alcoholic drinks made with their favorite products.

Bitsy
BFY cookie brand Bitsy launched a road trip across the U.S., called the Positivity Tour 2018, to spread uplifting messages. The campaign encouraged acts of goodness in communities and included fun partnerships as well as serious snack sampling opportunities for participants, all while spreading the message that “Kind is cool” and “We all can make a difference.”

For more examples of how brands are fostering connection and building community by aligning with consumers' healthy lifestyles, see PSFK’s report Building Brand Platforms Around Health-Conscious Consumers, available for download now.

Leading food and beverage brands are focusing their efforts on enabling multisensory popup experiences and physical activations as a way to provide consumers not only with an opportunity to taste products, but also further engage with the brand.

Retailers are using these opportunities as a way to educate consumers on their ingredients and how they source them, offer exclusive or limited-edition products and engage their community with their brand campaigns. Here's how three of today's most innovative food and beverage startups are offering their audiences interactive and dynamic ways to discover their products: