Hemp Beverage Startup Recess Opens Adult Playground For Stressed Workers
The wellness beverage brand opens a lively popup experience designed to provide a recreational reset for overstressed creatives
There is perhaps no memory more universally regarded with nostalgia than the feeling of freedom associated with the school playground. With a new popup experience, hemp beverage startup, Recess succeeds in capturing it. The brand debuts its first physical retail space with Recess IRL, an experiential playground where visitors can experience the feeling of drinking Recess, connect in-real-life and introduce themselves to a larger creative community.
The dynamic layout follows a trendy neon color scheme that is both captivating and calming; those familiar with the company’s branding will feel as though they are entering its Instagram feed come to life. In fact, a live feed of the brand's Instagram content is projected across one wall, acting as a testament to Recess' digital, direct-to-consumer beginnings.