PSFK Launches The Retail Trends Playbook 2020
In partnership with Microsoft, PSFK delivers best-in-class examples and strategies for executing intelligent retail with the aid of data-driven technologies
PSFK's new Retail Trends Playbook 2020, developed in partnership with Microsoft, will show you how to command intelligent retail applications within your organization, for the next year and beyond, through a trends-guided framework, consumer and industry insights and best-in-class case studies exhibiting these next-gen technologies in action.
Technology within the retail space has primarily served to ensure transactional moments were quick and efficient. Now, retailers have an unprecedented opportunity to go a step further and leverage data-driven and digital technologies to elevate the customer experience in more meaningful ways. From creating new products to delivering specialized campaigns, machine learning, analytics and other technologies are empowering brands and retailers to understand their shoppers better and deliver differentiated, 1:1 experiences.
As customers’ expectations for best-in-class shopping increase thanks to the immediacy and personalized relationships crafted by retail upstarts and ecommerce giants, data-led intelligence are essential to thrive in this competitive landscape.
The Retail Trends Playbook 2020 is a report by business intelligence platform PSFK in partnership with Microsoft that presents key trends, best-in-class examples and strategies for executing intelligent retail with the aid of data-driven technologies. Download the full report here.