As reported in PSFK's Store Experience Design Debrief, here's how leading retailers are creating phygital store spaces using cutting-edge technology

As the lines between online and offline continue to blur, consumers increasingly expect the in-store shopping experience to be as personalized and dynamic as the digital. Retailers are leveraging responsive in-store technologies, such as interactive shelf displays and AR-powered virtual demos, that supply shoppers with additional information to bring products to life, while also providing valuable data about shoppers’ in-store interactions in order to further refine the brick-and-mortar experience.

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