From PSFK's Back-To-School Deck: Retail Trends report, here's how two of today's leading brands are now focusing on offers like child-friendly coworking and integrated babysitting functions to support the entire family

As more millennials become parents, they are searching for ways to balance their interests with new responsibilities. Childcare, which is notoriously expensive and hard to manage, can be a hurdle for parents who want to pursue their social lives on top of raising children.

Recognizing this need, brands and services are extending their support to consumers by providing special offers for kids. Here's how two popular millennial names are accommodating the entire family:

Match.com
If there are unattended kids left at home, dating can become nearly impossible for single parents looking for love. To lighten this load, dating site Match.com partnered with European childcare booking service Yoopies to provide three free hours of babysitting to U.K. users who are single parents.

The Wing
Coworking company and networking service The Wing is no stranger to empowering women. For members who require childcare or simply want to keep their kids nearby while getting a bit of work done, there's the Little Wing, which offers low-cost daycare in chunks of two or three hours. The program is currently offered at two locations.

For more ways that brands are incorporating services that support modern families, download PSFK’s Back-To-School Deck, out now.


Lead image: stock image from Sai De Silva/Unsplash

As more millennials become parents, they are searching for ways to balance their interests with new responsibilities. Childcare, which is notoriously expensive and hard to manage, can be a hurdle for parents who want to pursue their social lives on top of raising children.

Recognizing this need, brands and services are extending their support to consumers by providing special offers for kids. Here's how two popular millennial names are accommodating the entire family:

Match.com If there are unattended kids left at home, dating can become nearly impossible for single parents looking for love. To lighten this load, dating site Match.com partnered with European childcare booking service Yoopies to provide three free hours of babysitting to U.K. users who are single parents.