The Digital Mall of Asia aims to simulate the in-person experience of spending a day at the mall, including virtual amenities like stores, a food court, a nightclub and a multiplex

Ecommerce is becoming increasingly popular as a way for shoppers to avoid the hassle of shopping in-store. But a new concept site, called the Digital Mall of Asia, is betting that customers are starting to miss the experience of in-person shopping, creating an entire virtual mall for patrons to explore.

The mall, which is set to launch in India soon, will feature stores from across India, placing them into specialized “towers” so customers can find what they're looking for faster. Each tower, which will be divided into categories like menswear and banking, will have 10 floors that house over 5,000 stores. Like with physical stores, retailers will have to pay a fee akin to rent, but will not have to pay commission fees.

Since the stores will be vetted by DMA and customers can examine the items before paying, there are measures preventing scams or counterfeit goods, ensuring that customers will get what they paid for. The mall itself is being designed with the Indian market in mind, tailored to its audience's wants and needs, even including city-specific stores.

Among the other amenities for shoppers, there will be trial rooms, a night club, a food court, a multiplex and more.  DMA plans to creating similar systems for China, Japan, Singapore and other Asian nations in the near future.

Digital Mall of Asia


Lead image: Victor Xok/Unsplash

Ecommerce is becoming increasingly popular as a way for shoppers to avoid the hassle of shopping in-store. But a new concept site, called the Digital Mall of Asia, is betting that customers are starting to miss the experience of in-person shopping, creating an entire virtual mall for patrons to explore.

The mall, which is set to launch in India soon, will feature stores from across India, placing them into specialized “towers” so customers can find what they're looking for faster. Each tower, which will be divided into categories like menswear and banking, will have 10 floors that house over 5,000 stores. Like with physical stores, retailers will have to pay a fee akin to rent, but will not have to pay commission fees.