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AI

How Brands Like JC Penney Are Creating Customized Shopping Experiences For Men

Whether its apparel or health services companies, brands are using their relevant data findings to create personal relationships with consumers

Event

Every year, PSFK explores the most important topics in retail and the customer experience. For 2019, our annual event will unpack the rise of the Direct-To-Consumer business and examine three key pillars that define this space.

January 16, 2019 | New York City
Video

PSFK President of Research & Strategy Scott Lachut and strategist Avery McCaffrey guide viewers through a framework for engaging the conscious consumer

June 14, 2018

Ideas We Are Tracking

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about the PSFK Creative Intelligence Platform

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