Field Guide To Creating High-Reach Brand Experiences

PSFK is proud to present our latest report at a small intimate event held at the Canvas Worldwide office in Los Angeles on October 4th.

PSFK’s Advertising Playbook 2018 provides a practical set of tools for marketers to plan, design and measure brand experiences in a way that maximizes audience impact and drives value for clients. This playbook is designed to be used as an in-the-moment planning tool, offering straightforward consumer insights, industry maps, activation guidelines, technology recommendations and KPI breakdowns supported by PSFK’s trends-led industry research and expert survey of 375+ marketing professionals.

Experiential marketing—a term that encompases pop-ups, event activations and in-person engagements—is no longer a wildcard component of a larger brand campaign; in many cases, it is the linchpin of an integrated marketing strategy and the point of deepest customer engagement.

Note: This is an invite only event. For attendance queries, email



Key themes covered in the event:

Making the case for experiential marketing

  • Why Experience Now? (SWOT Analysis)
  • Industry Outlook: From Digital To Experience-First
  • Consumer Insights Driving Change

Planning an experiential strategy

  • Key Takeaways For Creatives & Planners
  • Aligning Experiential Marketing With Business Objectives
  • Brand Experience Strategies

Benchmarking your idea against industry leaders

  • Best-In-Class Activations

Improving campaign performance

  • Measuring The Impact: Experiential KPIs
  • Choosing The Right Technologies & Tools
  • Tailoring Activations For Key Industries
  • Living Lab: Using Experiences To Collect Data

PSFK Confernce: Speakers


Los Angeles

Canvas Worldwide | 12015 Bluff Creek Dr. | Playa Vista, CA 90094

Wednesday, October 4, 2017 from 5:30 PM to 7:30 PM (PDT)

5:30 PM:Doors Open

6:15 PM: Presentation

6:30 PM: Expert Q&A

7:00 PM: Networking

7:30 PM: Event Close

Panelists: To be announced!


PSFK Confernce: Plan Your Trip

Plan Your Trip


Canvas Worldwide

Canvas Worldwide | 12015 Bluff Creek Dr. | Playa Vista, CA 90094