In this show, PSFK founder Piers Fawkes interviews the brand to learn about the elevated motel’s organic evolution from ’60s motor lodge to modern country lifestyle experience, and what its popularity says about emerging traveler desires in the era of Airbnb.

TOURISTS

In this show, PSFK explores this generation further, validating our deep-dive research with a custom, original consumer survey, to provide brands and retailers with a strategic framework to transform their experience and engage with this new generation of consumers. Listen in for key insights into developing a brand ecosystem that meets Gen Z’s expectations and fosters a long-term relationship based on values like authenticity and a common purpose. 

In this show, PSFK sat down with Abhi Ramesh, the service’s founder, to find out how the company is growing into a brand that’s making a positive impact on the world, one ugly vegetable at a time.

In this show, PSFK President of Research and Strategy Scott Lachut and Senior Strategist Penn Whaling highlight findings from our latest research on how to perfectly deliver on personal tastes. Listen as they explain why consumers are aiming for choice and flexibility when it comes to ordering food, and how that translates in the new technologies and operational processes at the forefront of fast-casual innovation, from on-demand mobile platforms to greater personalization.

Enter Dote, a social shopping platform that aims to use today’s advanced mobile technology to enable shopping that mimics the malls of yesteryear—but for a digital-first audience. In this show, PSFK speaks to Dote’s CEO and founder, Lauren Farleigh, to find out how the one-stop-shop mobile app effectively creates a digital content hub on members’ profiles where they can build lists, quizzes, polls and more to share and consider purchases with the Dote community, and engage in live shopping parties. Farleigh touches on her inspiration from the early gaming world as well as her upbringing as an early adopter of online shopping.

Dote

In this show, PSFK President of Research and Strategy Scott Lachut and Senior Strategist Penn Whaling share insights from our latest report, the Loyalty Debrief, to explain why the ‘one size fits all’ idea of loyalty doesn’t work today and has been replaced by relevance, with retailers treating loyalty programs as an entry-point for consumers into the brand ecosystem. Listen to PSFK explain consumers’ changing expectations, the challenges facing brands and retailers and best practices for cultivating loyalty in today’s market.

To download the full report, click here.

Lead image: Photo by rawpixel.com from Pexels

Seed Phytonutrients

Drawn from PSFK’s in-depth Shopper Data Debrief report, listen to president of Research and Strategy Scott Lachut and Senior Strategist Penn Whaling explain how retailers are using analytics and connected technologies to offer shoppers a superior customer experience, illustrating their use of recognition, tailored recommendations and promotions, and merchandising and store design through case studies and best-in-class examples.

For the full report, download the Shopper Data Debrief today.

Lead image: stock photos from VGstockstudio/Shutterstock

In this show, PSFK speaks to Afdhel Aziz, founder of brand consultancy and incubator Conspiracy of Love, about how he helps Fortune 500 brands like Adidas, Facebook, Bacardi, Mars and Coty, as well as culture creators and non-profits, to generate business by doing good—and harnessing the power of cool.

Conspiracy of Love

In this show, Zola brand director, Jennifer Spector, speaks to PSFK about how the site simplifies the often complicated wedding planning process, building its functionalities around consumer feedback, needs and lifestyles. Offering everything from helping to-be-weds make easy events websites to organizing their guest lists and even automatically sending thank you notes, the company is now offering customers a brick-and-mortar space in New York City—which earned it the nickname the “Apple Store of weddings.”

Zola

Lead image: stock photos from Fotos593/Shutterstock

In this show, PSFK Senior Strategist Penn Whaling and Strategist Conner Dial share highlights from PSFK’s Automotive Debrief, explaining how automotive retailers can better enable customers to discover and purchase online as well as enjoy digitally integrated ownership, catering to the immersive digital path to purchase that customers have come to expect and creating shopping experiences in line with today’s omnichannel retail landscape.

Lead image: stock photos from Maksym Povozniuk/Shutterstock

In this show, PSFK speaks to the luxury CBD platform’s founders to get a glimpse at how the site differentiates itself in the quickly evolving cannabis retail space, combining consumer needs with CBD’s best applications for a curated and quality experience.

Listen as three core members of the PSFK team outline the major pillars for retailers to keep in mind as they rethink store experience design, and ensure that the physical channel remains a successful way to engage shoppers. Take a listen through six main insights into why customers still care about the store in the age of commerce.

For the full report, download here today: Store Experience Design Debrief.

Lead image: stock photos from Zapp2Photo/Shutterstock

Hear from executives at Reddit, Floyd, Snapchat and Johnson & Johnson about how today’s consumers want to interact with brands, the importance of establishing a one-to-one connection, the future of visual search and much more.

In this show, Guerin explains why retail is increasingly catering to the fluidity of today’s consumers, as they expect to move seamlessly from a digital to a physical outpost and back again throughout their day—and sometimes within one transaction.  She also shares why Mastercard is dropping copy from its logo, instead letting the design speak for itself as a symbol of retail’s immersive and streamlined modern manifestation.

For more from PSFK and Mastercard, see the New York Retail Innovation Guide 2019 .

This post is sponsored by Mastercard

For more from innovative brands like Fatherly, see PSFK’s reports and newsletters. 

In this interview with PSFK, Sullivan explains why retail is not retail anymore, and how the industry is moving into an era of valuing experiences over just selling products, prioritizing the creation of authentic interaction and spontaneity that appeals to human emotion, captures consumers’ attention and even taps into what can’t be shared on social media.

While the U.S. has seen the beginnings of cashier-less, digital-first stores like Amazon Go become more mainstream this year, many of the most innovative and cutting-edge retail models that are still largely trials or concepts elsewhere are already a part of daily life in China. The retail landscape in China is implementing digital-physical hybrid experiences at scale, incorporating the best aspects of online and offline retail.

In this show, PSFK shares key insights from its latest report, The China Debrief, detailing how three major players—Alibaba, JD and Tencent— are innovating along the purchase path, from AI-powered stores that offer dynamic, personalized shopping experiences to streamlined payments powered by facial recognition to sophisticated logistics systems that meet consumer demand for speedy fulfillment. Listen as Senior Strategist Penn Whaling and Strategist Conner Dial explain the latest innovations from the world’s next-gen CX incubator.

MASSE is a new retail platform that accordingly leverages the power of community recommendations to help consumers make educated and confident purchasing decisions. In this show, PSFK Senior Strategist Penn Whaling speaks to co-founder Elizabeth Shaffer about how MASSE works to drive commerce and how the platform hopes to evolve alongside existing social networks like Facebook and Instagram.

In this show, PSFK founder Piers Fawkes speaks to Helmstetter about how weddings are becoming more multi-faceted, and how her business is helping couples link their philanthropic missions to their big day. For more about how the gift-giving industry is transforming to meet new consumer demands, see PSFK’s report The New Gifting Experience.

The store is quickly becoming a core aspect of the distribution chain. Accordingly, retailers are finding innovative ways to help their products make the leap from a digital click to appearing at a customer’s door, encompassing click-to-buy, ship-from store, under-an-hour-delivery services and more. Listen to find out how brands are meeting consumer demand for immediate access, speed and convenience across all outposts, and for full details, download PSFK’s report, the Last-Mile Delivery Debrief now.

Lead image: courier delivering parcel stock photo from New Africa/Shutterstock

In this show, PSFK speaks to REI EVP and chief customer officer, Ben Steele, about how his brand is maintaining its status as the “original lifestyle brand” by putting purpose before profit, and prioritizing customer wellness.

REI

In this show, PSFK Strategist Avery McCaffrey speaks to Dirty Lemon’s founder and CEO Zak Normandin, who explains the innovative store model his business is debuting, including text-to-order service that allows customers to pick up their drinks in a staffless and cashless store, as well as how the space serves as complement to the brand’s strong online presence.

Listen as PSFK President of Research and Strategy Scott Lachut and Senior Strategist Penn Whaling share a cut of the most exciting shifts occurring in the retail landscape. Building on PSFK’s report from last year, which detailed the importance for brands to establish complementary omnichannel strategies, this report explores how brands can best implement an integrated DTC model to provide a stronger, unified retail experience that allows for consumer fluidity between digital and physical touchpoints.

For more, download the full Future of Retail 2019 report here.

Lead image: technologies make shopping easier stock photo from g-stockstudio/Shutterstock

In an interview with PSFK, Bonobos co-president Brad Andrews details the lengths the brand has gone to in maintaining its standard of proper-fitting clothing for all men as well as delivering in-synch online and in-store shopping that reflects the retailer’s focus on one-on-one, tailored experiences.

This webinar reveals the current health expectations of modern-day consumers, highlighting their interest in wellness-oriented and preventative treatments as opposed to sick-care, their tendencies toward holistic approaches to wellness, their demand for transparency from providers and their desire for more convenient access to care, as well as how brands can fulfill these needs with on-demand, personalized or a la carte services. For more information, download the full report.

Lead image: pharmacist client stock photo from pikselstock/Shutterstock

For more examples of how innovators like Adam are combining the convenience of commerce that people of today expect with the personal assistance that they desire, see PSFK’s report the In-Home Retail debrief, or listen to the next podcast.

Jetblack’s focus on combining customization with convenience is a major way that brands are innovating to meet modern consumers’ demands. For more information, see PSFK’s report the Shopper Marketing Debrief, or listen to the next podcast.

Jetblack

Retail today is a distributed process. Rather than going to the source, consumers are discovering branded content through new external avenues. This report explores the current ways consumers are shopping, their new media behaviors and their current expectations, as well as how retailers are turning to social media and other external routes to drive consumers to their sites, ultimately leading them down the path to purchase.

Lead image: woman holding card and using tablet stock photo from aodaodaodaod/Shutterstock

For more about how brands like Shopin are empowering customers to use their own data and helping more retailers to compete, see PSFK’s report The Shopper Marketing Debrief.