Improving Customer Experience In Finance

This PSFK research paper gives an overview of the evolving financial industry, with a particular focus on investment management and digital capabilities and where they intersect. The brief provides a quick look at several ways that financial services are using rich data insights to improve customer experience and build better products and services.

June, 2017

This concise, 8-page research paper includes:
  • An insight-led overview of data and investment management
  • A compilation of best-in-class examples of companies using technology to inform financial decision-making
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