Consumer Product As Service Experience

In order to create direct consumer relationships and encourage greater loyalty, brands are layering services into their products, all while increasing the speed at which product innovations can be brought to market. This report is intended to help CPG companies and retailers prioritize their investment in end-to-end product development solutions and customer services to transform their business and product experience.

Published April 2020

This 18-page research paper includes:

  • 8 emerging strategies that leading CPG makers are employing to integrate services into their products that create deeper value and drive loyalty
  • 32 trend-supporting exemplary case studies
  • Consumer insights and industry stats & quotes to support further research


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