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Take me to PSFK iQThis PSFK research paper gives an overview of how marketers are using artificial intelligence to customize brand storytelling. This research paper explores AI applications and user toolkits to streamline the content creation process and provide personalized messages to audiences.
Using human support to connect with consumers and deliver relevant information as needed, moving away from AI and automation to create a 1:1 experience.
Trusted GuidanceUsing digital tools to quickly connect customers to an AI-enabled chatbot and/or human agent to provide in-the-moment service and support