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Evolving Brand Marketing with Artificial Intellligence

This PSFK research paper gives an overview of how marketers are using artificial intelligence to customize brand storytelling. This research paper explores AI applications and user toolkits to streamline the content creation process and provide personalized messages to audiences.

Key Topics

On-Demand Support Network

Using human support to connect with consumers and deliver relevant information as needed, moving away from AI and automation to create a 1:1 experience.

Trusted Guidance

Using digital tools to quickly connect customers to an AI-enabled chatbot and/or human agent to provide in-the-moment service and support

Evolving Brand Marketing with Artificial Intellligence

This concise, 5-page research paper includes:

  • An insight-led overview of how marketers are using artificial intelligence to customize brand storytelling
  • A compilation of best-in-class examples of AI applications and user toolkits

Published on: Sep 25, 2017

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