PSFK’s professional-grade research platform, featuring access to our full-report library and on-demand research services.

Take me to PSFK iQ

Help, I have question!

  • + What is my level of access?
  • + Not sure what product is right me
  • + I am having access issues
Chat with a representative

Want to send us an email?

Email us at

Integrating Mobile Technology In Retail

This PSFK Research Paper provides an overview of the role of mobile in shopping, specifically how mobile technology is integrated in the shopping experience, from mobile shopping platforms to app-integration in stores.

The paper includes articles providing insight related to this topic and examples of retailers that have adopted mobile technology in innovative ways.