Integrating Mobile Technology In Retail
This PSFK Research Paper provides an overview of the role of mobile in shopping, specifically how mobile technology is integrated in the shopping experience, from mobile shopping platforms to app-integration in stores. The paper includes articles providing insight related to this topic and examples of retailers that have adopted mobile technology in innovative ways.
Published May 2017
- A data- and insight-driven overview of mobile tech in retail
- A collection of cutting-edge examples of mobile tech
- A guide to relevant PSFK reports for further reading
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