Recap: SXSW 2018
This paper explores how brands are using high-profile events like SXSW as an opportunity to create increasingly elaborate experiential marketing exhibitions that not only showcase brands’ visions, but invite audiences to experience community-focused values and overall brand narratives. For 2018, we saw exhibitors leaning heavily into virtual and augmented reality regardless of industry, as well as IoT and AI, as a way to create dynamic physical experiences and bring to life the overall strategy of the brand.
Published March 2018
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