San Francisco / Oakland Retail Guide 2018

As a major hub of technology, San Francisco is home to many exciting innovations in multiple categories, and retail is no exception. Neighboring Oakland is enjoying a resurgence and an influx of investment, leading to a spate of new retail ventures as well. The progressive Bay Area offers an exciting array of tech-forward products and services, from robotic burger-making machines to interactive dressing rooms.

PSFK’S San Francisco / Oakland Guide is a research report that examines how retailers are incorporating technology and innovative practices in order to create memorable experiences for consumers.

Published Aug 2018

Pro content

This report is part of a series that PSFK has published on innovation in in retail and along the customer experience journey. Our reports provide business ideas to corporate members of our research intelligence service. In addition, we provide talks and ideation workshops based on the contents of our surveys and guides. Contact our sales team at or +1 646 520 4672 for more information.


Invite the analysts behind this PSFK report to come and provide a tailored presentation at your office or next conference. We work to tailor our talks to provide context and actionable recommendations for all audiences. Contact us.

Innovation Workshops

Turn the insights and recommendations found within this report into action through a workshop. Customized specifically for your business' goals, needs and culture, this is a hands-on dive into the ideas and trends in our reports, with a focus on implementing them for your own business or clients. Whether these run from 4 hours to 2 days, your team will leave not just inspired and informed, but ready to take action. Contact us.