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PSFK Report

San Francisco / Oakland Retail Guide 2018

As a major hub of technology, San Francisco is home to many exciting innovations in multiple categories, and retail is no exception. Neighboring Oakland is enjoying a resurgence and an influx of investment, leading to a spate of new retail ventures as well. The progressive Bay Area offers an exciting array of tech-forward products and services, from robotic burger-making machines to interactive dressing rooms.

PSFK’S San Francisco / Oakland Guide is a research report that examines how retailers are incorporating technology and innovative practices in order to create memorable experiences for consumers.

Published Aug 2018

This report is part of a series that PSFK has published on innovation in in retail and along the customer experience journey. Our reports provide business ideas to corporate members of our research intelligence service. In addition, we provide talks and ideation workshops based on the contents of our surveys and guides. Contact our sales team at or +1 646 520 4672 for more information.