Adidas - PSFK

From fingerprint and facial scanning to voice-activation log-in, banks are implementing several different personalized authentication tools to cultivate consumer trust in the institution and to ensure users that their information remains secure

August 14, 2018

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Adidas' 2019 collection will be made up of 41% recycled plastics

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Expert Quotes

“The app gets to know the consumer’s sport and style preferences and learns from his or her behavior and interaction with adidas across all our digital touch points. The most relevant news stories, articles, blog posts, videos and events announcements are surfaced to engage with the consumer on what they are passionate about.”

Joseph Godsey. Head of Digital Brand Commerce, Adidas

The sneaker market is been driven by “men who are now learning from childhood how to treat fashion as a sport — the way that women have always treated fashion.”

John McPheters. Co-Founder, Stadium Goods