Adidas

Beauty PSFK Tracker Proves Innovative Physical Retail Experiences Put Brands At The Top

Consumer sentiment analysis shows that retailers with leading-edge store designs are seen as most innovative

Fashion & Apparel Foot Locker Partners With Adidas To Enhance Production And Personalization

The collaboration will help Foot Locker make use of Adidas’ established technology, like its SPEEDFACTORY, to more efficiently create limited-edition collections targeted at specific consumers and events

Merchandising & Curation Storr Turns Social Media Into A Peer-To-Peer Selling Platform

The platform allows for everyday social media users and influencers to market products from over 100 brands, democratizing ecommerce influence and channels while letting consumers choose what to promote

Delivery & Logistics How Nike Is Innovating Across The CX Experience

As detailed in PSFK's Future of Retail 2019 report, here's how fitness brand Nike is reimagining the consumer experience, through DTC methods in membership services, app integrations and more

Fitness & Sport How Brands Like Nike Are Implementing Responsive Operations With Data-Led Initiatives

Retailers and brands are driving sales by marshaling advanced digital technologies and proprietary data to design products and store experiences tailored to fit specific locations and customer lifestyles

Loyalty & Membership Adidas 'Creators Club' Offers Members Invite-Only Events And Exclusive Merchandise

Joining the likes of Nike in the digital shopping world, the athletic brand is debuting a membership that lets shoppers choose among four levels of rewards systems, offering early access to products as well as exclusive events

Brand Activation & Immersion How Brands Like Adidas Highlight Shared Values To Build Connections With Consumers

Brands are attempting to keep up with shifting consumer values by spotlighting eco-conscious initiatives, creating inclusive content, and increasing transparency

Store Experience & Design Suburban Shoe Retailer Offers Shoppers Installation Space And Exclusive Brand Collabs

Packer Shoes, in business since 1907, aims to sustain its long-running business by using its large retail space to its advantage, enabling immersive experiences and incorporating streetwear-inspired aesthetics to compete with e-tailers

Fashion & Apparel Interview: How Champion’s Second U.S. Store Taps Its Legacy To Stand Out In A Crowded Athleisure Market

As its Target collection comes to an end, the global brand makes its New York City debut with a store on Broadway featuring a customization center and an onsite heritage vault that beckons shoppers to experience its 'rich history,' executives said

Shopper Marketing & Promotions Adidas Targets Female Sneaker Consumers With Shoppable Snapchat Show

The apparel brand employed Snapchat's interactive story feature to promote in-app sales of the Falcon W shoe, helping the retailer target a younger, social-media-inclined demographic

Nike's Store of the Future

Heidi O'Neill explains how Nike is using localized data and personal services to cater to its consumers' lifestyles and tastes, as well as its mission to synthesize the best of digital and physical into one optimized store experience

Advertising Adidas Targets New Audiences In Influencer-Driven Campaign

The athletic retailer created an out-of-home campaign that featured various influencers' Instagram handles and a personalized message for them to promote its new shoe to digitally-driven audiences

Store Experience & Design Adidas Will Integrate Its Two Apps Into One Optimized User Experience

The athletic retailer will soon enable consumers to purchase from drop collections on its main mobile application as well as offer one-touch ordering and live-chat options, merging its two separate apps to create an optimized, all-encompassing service for users

Store Experience & Design Nike's Concept Stores Use Customer-Driven Data To Inform Their Design

The athletic brand continues to lead retail innovation practices with its data-driven concept store model in Los Angeles, with buyer-purchasing patterns and app usage from its loyalty members informing bi-weekly merchandising