As detailed in our Future Of Retail 2020 report, randomly selected festival goers were air-dropped a pair of Adidas kicks, granted that they wore them for the rest of the event

Sportswear Adidas and social media platform Snapchat launched a game called Baseball's Next Level via Snapchat app or an online site. The mobile game features MLB athletes wearing limited-edition cleats from the Adidas 8-bit collection, which fans can purchase directly through the game or browse more items by clicking buttons that redirect them to Adidas' or retailer Dick's Sporting Goods' sites. 

Sportswear brand Adidas launched Tango, an exclusive app available to 1,400 soccer players. The app serves as a community platform for players to complete soccer challenges, share their skills and unlock rewards. Users can also register a team for the brand's soccer tournaments through the app.

PSFK's Future Of Retail 2020: Retail As Personal Utility report provides a strategic roadmap for brands and retailers to deliver hyper-personalized service that meets the unique needs of every customer in a post-experiential era

Sportswear brand Adidas helped found and now collaborates with the nonprofit Parley for the Oceans, which helps source and manufacture products made from recycled ocean plastic collected from the world’s shorelines. Many product lines include the reworked debris, including over 5 million pairs of Ultraboost shoes made annually.

Sportswear brand Adidas partnered with clothing resale platform StuffStr to launch “Infinite Play,” a trade-in program that allows U.K. customers to exchange any Adidas items that they have purchased within the past five years. Shoppers can use the Adidas website or app to schedule a pickup or mail in items, and then will send receive a digital Adidas gift card equivalent to the estimated value of their garments. StuffStr will then clean, repair and resell garments on behalf of Adidas and recycle any that cannot be repaired.

From Adidas to Lowe's, these brands are using social media in new ways to pull in shoppers and offer value to longtime fans

Gaming takes many forms these days, but applying it on top of public spaces allows people to enjoy the great outdoors in a social, active way

How brands are leveraging technologies to maximize visitors’ experiences in public spaces and reimagining city life for modern urbanites

With exclusive apps and social networks, brands across different industries and interests are making their most devoted fans feel appreciated

Apparel industry mainstays and startups alike are taking personalized brand products and experiences to the next level, leveraging emerging technology and data collection methods to tailor the customer journey for today's over-saturated  consumers

Apparel industry leaders are implementing next-gen eco-friendly measures that have a positive impact on the environment—and consumers

Called The Loop, the fully sustainable sneaker is part of the sportswear retailer's efforts to reduce shoe-making waste, designing a pair of kicks that are "made to be remade"

From PSFK's Accelerating Innovation In Retail report, here's how today's brands and retailers are using a data-driven approach to research and development