Sportswear brand Adidas partnered with clothing resale platform StuffStr to launch “Infinite Play,” a trade-in program that allows U.K. customers to exchange any Adidas items that they have purchased within the past five years. Shoppers can use the Adidas website or app to schedule a pickup or mail in items, and then will send receive a digital Adidas gift card equivalent to the estimated value of their garments. StuffStr will then clean, repair and resell garments on behalf of Adidas and recycle any that cannot be repaired.

From Adidas to Lowe's, these brands are using social media in new ways to pull in shoppers and offer value to longtime fans

Gaming takes many forms these days, but applying it on top of public spaces allows people to enjoy the great outdoors in a social, active way

How brands are leveraging technologies to maximize visitors’ experiences in public spaces and reimagining city life for modern urbanites

With exclusive apps and social networks, brands across different industries and interests are making their most devoted fans feel appreciated

Apparel industry mainstays and startups alike are taking personalized brand products and experiences to the next level, leveraging emerging technology and data collection methods to tailor the customer journey for today's over-saturated  consumers

Apparel industry leaders are implementing next-gen eco-friendly measures that have a positive impact on the environment—and consumers

Called The Loop, the fully sustainable sneaker is part of the sportswear retailer's efforts to reduce shoe-making waste, designing a pair of kicks that are "made to be remade"

Randomly selected festival goers were air-dropped a pair of Adidas kicks, granted that they wore them for the rest of the event

From PSFK's Accelerating Innovation In Retail report, here's how today's brands and retailers are using a data-driven approach to research and development

PSFK speaks to the founder of social impact consultancy Conspiracy of Love to learn more about how today's retailers can do good while doing business, integrating purpose into their products and services

Reebok Unlocked will reward customers not just for purchases but also for brand interactions like social media sharing in efforts to encourage engagement and generate consumer insights

From PSFK and Microsoft's Retail Trends Playbook 2020, here's how three retailers are using machine-learning and analytics to optimize their marketing strategies

The fitness brand is investing in its employees with an innovative and flexible events building called Halftime, encouraging workers to connect, collaborate and relax