Innovation Research for Adidas from PSFK

This conference will provide a breadth and depth to our analysis by covering enterprise critical strategies around supply chain and technology infrastructure, store design and service, and CRM and loyalty systems.

January 16, 2019 | New York City

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Statistics

When it comes to sneakers, Nike's mindshare among teens declined from 25% in 2017 to 22% in 2018, with Adidas retaining its spot in third place

Adidas' 2019 collection will be made up of 41% recycled plastics

Related News

Adidas and vegan designer Stella McCartney collaborate on a non-leather edition of the classic Stan Smith sneaker

Bridging content and commerce, adidas targets younger, more female audience with sold-out sneaker release via Snapchat

Of activewear brands, only Nike, Under Armour and Adidas offer both shopping and activity tracking apps

Nike sneaker offers wearers optimal flexibility, designed for indoor and outdoor workouts

With help from an indigenous designer, Puma celebrates inclusive culture

Adidas, AMEX, Tropicana and Paramount Pictures among brands to test wide-format video ads on Pinterest

Gen-Z follow a different set of heroes, leaving brands like Under Armour scrambling

adidas & Reebok top fashion industry's transparency index

Inside Adidas' Instagram celebrity status

[News] Adidas create shoe with help of lower-cost robot-driven factories

[News] Adidas returns mass manufacturing to Germany and US, supported by robot employees

Growth of the women's sportswear will outpace men's in 2-4 years, says Under Armour executive (Marketing Magazine)

Tom Dixon's Camping and Outdoor Inspired Clothing Collection For Adidas

Expert Quotes

“The app gets to know the consumer’s sport and style preferences and learns from his or her behavior and interaction with adidas across all our digital touch points. The most relevant news stories, articles, blog posts, videos and events announcements are surfaced to engage with the consumer on what they are passionate about.”

Joseph Godsey. Head of Digital Brand Commerce, Adidas

The sneaker market is been driven by “men who are now learning from childhood how to treat fashion as a sport — the way that women have always treated fashion.”

John McPheters. Co-Founder, Stadium Goods