Called The Loop, the fully sustainable sneaker is part of the sportswear retailer's efforts to reduce shoe-making waste, designing a pair of kicks that are "made to be remade"

Randomly selected festival goers were air-dropped a pair of Adidas kicks, granted that they wore them for the rest of the event

From PSFK's Accelerating Innovation In Retail report, here's how today's brands and retailers are using a data-driven approach to research and development

Reebok Unlocked will reward customers not just for purchases but also for brand interactions like social media sharing in efforts to encourage engagement and generate consumer insights

From PSFK and Microsoft's Retail Trends Playbook 2020, here's how three retailers are using machine-learning and analytics to optimize their marketing strategies

The fitness brand is investing in its employees with an innovative and flexible events building called Halftime, encouraging workers to connect, collaborate and relax

The fitness tracker brand is diversifying its partnerships to enhance how it rewards consumer activity, slated to launch a premium paid program later this year

This excerpt from PSFK’s New York Retail Innovation Guide details how leading activewear retailers in the city are investing in community-oriented, personalized and tech-driven engagements to integrate themselves into shoppers' fitness and lifestyle goals

Consumer sentiment analysis shows that retailers with leading-edge store designs are seen as most innovative

The collaboration will help Foot Locker make use of Adidas’ established technology, like its SPEEDFACTORY, to more efficiently create limited-edition collections targeted at specific consumers and events

The platform allows for everyday social media users and influencers to market products from over 100 brands, democratizing ecommerce influence and channels while letting consumers choose what to promote

As detailed in PSFK's Future of Retail 2019 report, here's how fitness brand Nike is reimagining the consumer experience, through DTC methods in membership services, app integrations and more

Retailers and brands are driving sales by marshaling advanced digital technologies and proprietary data to design products and store experiences tailored to fit specific locations and customer lifestyles

Joining the likes of Nike in the digital shopping world, the athletic brand is debuting a membership that lets shoppers choose among four levels of rewards systems, offering early access to products as well as exclusive events