Adidas
Consumer sentiment analysis shows that retailers with leading-edge store designs are seen as most innovative
The collaboration will help Foot Locker make use of Adidas’ established technology, like its SPEEDFACTORY, to more efficiently create limited-edition collections targeted at specific consumers and events
The platform allows for everyday social media users and influencers to market products from over 100 brands, democratizing ecommerce influence and channels while letting consumers choose what to promote
As detailed in PSFK's Future of Retail 2019 report, here's how fitness brand Nike is reimagining the consumer experience, through DTC methods in membership services, app integrations and more
Retailers and brands are driving sales by marshaling advanced digital technologies and proprietary data to design products and store experiences tailored to fit specific locations and customer lifestyles
Joining the likes of Nike in the digital shopping world, the athletic brand is debuting a membership that lets shoppers choose among four levels of rewards systems, offering early access to products as well as exclusive events
Brands are attempting to keep up with shifting consumer values by spotlighting eco-conscious initiatives, creating inclusive content, and increasing transparency
Packer Shoes, in business since 1907, aims to sustain its long-running business by using its large retail space to its advantage, enabling immersive experiences and incorporating streetwear-inspired aesthetics to compete with e-tailers
As its Target collection comes to an end, the global brand makes its New York City debut with a store on Broadway featuring a customization center and an onsite heritage vault that beckons shoppers to experience its 'rich history,' executives said
The apparel brand employed Snapchat's interactive story feature to promote in-app sales of the Falcon W shoe, helping the retailer target a younger, social-media-inclined demographic
Heidi O'Neill explains how Nike is using localized data and personal services to cater to its consumers' lifestyles and tastes, as well as its mission to synthesize the best of digital and physical into one optimized store experience
The athletic retailer created an out-of-home campaign that featured various influencers' Instagram handles and a personalized message for them to promote its new shoe to digitally-driven audiences
The athletic retailer will soon enable consumers to purchase from drop collections on its main mobile application as well as offer one-touch ordering and live-chat options, merging its two separate apps to create an optimized, all-encompassing service for users
The athletic brand continues to lead retail innovation practices with its data-driven concept store model in Los Angeles, with buyer-purchasing patterns and app usage from its loyalty members informing bi-weekly merchandising