Sportswear brand Adidas partnered with clothing resale platform StuffStr to launch “Infinite Play,” a trade-in program that allows U.K. customers to exchange any Adidas items that they have purchased within the past five years. Shoppers can use the Adidas website or app to schedule a pickup or mail in items, and then will send receive a digital Adidas gift card equivalent to the estimated value of their garments. StuffStr will then clean, repair and resell garments on behalf of Adidas and recycle any that cannot be repaired.
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PSFK speaks to the founder of social impact consultancy Conspiracy of Love to learn more about how today's retailers can do good while doing business, integrating purpose into their products and services
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From PSFK and Microsoft's Retail Trends Playbook 2020, here's how three retailers are using machine-learning and analytics to optimize their marketing strategies
The fitness brand is investing in its employees with an innovative and flexible events building called Halftime, encouraging workers to connect, collaborate and relax