Adidas - PSFK

Join us as we bring to life our analysis by with expert speakers from companies driving the change and we’ll learn from them what type of insights are driving their decision making and exploring the benefits that come along with this type of business model.

January 16, 2019 | New York City

Features

How Brands Like Frank & Oak Create Recurring Subscription Services To Increase Convenience For Male Consumers

Subscription services and recurring shipments are an increasingly popular means for brands to target the male demographic and create loyal customers

October 11, 2018

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Statistics

Adidas' 2019 collection will be made up of 41% recycled plastics

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Expert Quotes

“The app gets to know the consumer’s sport and style preferences and learns from his or her behavior and interaction with adidas across all our digital touch points. The most relevant news stories, articles, blog posts, videos and events announcements are surfaced to engage with the consumer on what they are passionate about.”

Joseph Godsey. Head of Digital Brand Commerce, Adidas

The sneaker market is been driven by “men who are now learning from childhood how to treat fashion as a sport — the way that women have always treated fashion.”

John McPheters. Co-Founder, Stadium Goods