Brand Activation & Immersion Donald Glover & Adidas Used Airdrop To Surprise Coachella Attendees With Free Sneakers

As detailed in our Future Of Retail 2020 report, randomly selected festival goers were air-dropped a pair of Adidas kicks, granted that they wore them for the rest of the event

Fashion & Apparel Adidas X Snapchat debut a mobile game game where MLB fans can purchase limited-edition cleats

Sportswear Adidas and social media platform Snapchat launched a game called Baseball's Next Level via Snapchat app or an online site. The mobile game features MLB athletes wearing limited-edition cleats from the Adidas 8-bit collection, which fans can purchase directly through the game or browse more items by clicking buttons that redirect them to Adidas' or retailer Dick's Sporting Goods' sites. 

Shopper Education & Assistance Adidas debuts exclusive app Tango to create a community platform for players

Sportswear brand Adidas launched Tango, an exclusive app available to 1,400 soccer players. The app serves as a community platform for players to complete soccer challenges, share their skills and unlock rewards. Users can also register a team for the brand's soccer tournaments through the app.

Automotive PSFK's 10th Annual Future Of Retail Report Will Guide Brands And Retailers Into The Age Of Personal Utility

PSFK's Future Of Retail 2020: Retail As Personal Utility report provides a strategic roadmap for brands and retailers to deliver hyper-personalized service that meets the unique needs of every customer in a post-experiential era

Retail Adidas works with nonprofit Parley for the Oceans to help source and manufacture products from recycled ocean plastic

Sportswear brand Adidas helped found and now collaborates with the nonprofit Parley for the Oceans, which helps source and manufacture products made from recycled ocean plastic collected from the world’s shorelines. Many product lines include the reworked debris, including over 5 million pairs of Ultraboost shoes made annually.

Post Purchase Service & Support Adidas x StuffStr launch a trade-in program that allows U.K. customers to exchange any old Adidas items for repair or for a voucher

Sportswear brand Adidas partnered with clothing resale platform StuffStr to launch “Infinite Play,” a trade-in program that allows U.K. customers to exchange any Adidas items that they have purchased within the past five years. Shoppers can use the Adidas website or app to schedule a pickup or mail in items, and then will send receive a digital Adidas gift card equivalent to the estimated value of their garments. StuffStr will then clean, repair and resell garments on behalf of Adidas and recycle any that cannot be repaired.

Advertising The Latest Ways Brands Are Using Social Media To Drive Engagement

From Adidas to Lowe's, these brands are using social media in new ways to pull in shoppers and offer value to longtime fans

Analysis How Gaming Brands Are Bridging The Physical-Digital Divide To Enable Public Play

Gaming takes many forms these days, but applying it on top of public spaces allows people to enjoy the great outdoors in a social, active way

Banks, Insurance & Financial Services PSFK Research Paper Launch: Elevating Public Spaces Through Tech-Enabled Experiences

How brands are leveraging technologies to maximize visitors’ experiences in public spaces and reimagining city life for modern urbanites

Features From Condé Nast To Porsche, Brands Are Driving Engagement Through Exclusive Platforms

With exclusive apps and social networks, brands across different industries and interests are making their most devoted fans feel appreciated

Fitness & Sport PSFK Research Paper Launch: Implementing Personalization In Apparel

Apparel industry mainstays and startups alike are taking personalized brand products and experiences to the next level, leveraging emerging technology and data collection methods to tailor the customer journey for today's over-saturated  consumers

Delivery & Logistics PSFK Research Paper Launch: Improving Sustainability And Transparency In Apparel

Apparel industry leaders are implementing next-gen eco-friendly measures that have a positive impact on the environment—and consumers

Design Adidas Commits To Sustainability With 100% Recyclable Shoe

Called The Loop, the fully sustainable sneaker is part of the sportswear retailer's efforts to reduce shoe-making waste, designing a pair of kicks that are "made to be remade"

Beauty How Retailers Like Rent The Runway Utilize Consumer Data For Optimal Innovation

From PSFK's Accelerating Innovation In Retail report, here's how today's brands and retailers are using a data-driven approach to research and development