Apple

Retail Apple blends its trademark minimalistic aesthetic with the streets of Seoul

Consumer electronics brand Apple blends its trademark minimalist aesthetic with the streets of Garosugil, Seoul. The full-length window blurs the line between the street and the store, while interior trees mirror the iconic tree-lined streets of the neighborhood. The store also features a space for ‘Today at Apple,’ a program where visitors can learn skills including music, art and coding, and Boardroom, a training space for educators and developers.

Consumer Goods PSFK Research Paper Launch: Enhancing The Home Improvement Shopper Experience

How​ home improvement retailers are expanding their in-store and online services to better meet the needs of today’s homeowners and residents

Automotive PSFK Launches The Seoul Retail Innovation Guide

Retailers in Seoul are employing experiential and interactive elements in their physical stores in order to create next-gen, discovery-driven visits, providing inspiration for brands the world over

Banks, Insurance & Financial Services Apple's New Digital Credit Card Puts Consumer Security First

The tech giant is now venturing into banking with the Apple Card, an online-first credit card that's available to all of its U.S. users

Case Study Apple's Mobile AR City Tours Bring Digital Art To Life

In an effort to familiarize more consumers with augmented reality and generate community around its stores, the brand unveiled new digital art installations in six cities worldwide

Analysis How Brands Like Gucci Are Personalizing Digital Communication With Customizable Avatars

In step with the way Gen Z consumers spend their time, leading brands are investing in elevated and personalized virtual communication methods like digital avatars, also opening up new opportunities for retailers to engage with digital-first audiences

Entertainment How Brands Like Apple Use Subscription Services To Simplify Gaming

Instead of buying individual games, consumers can now purchase subscription services to entire gaming catalogues, making the selection process much easier and streamlined

Brand Activation & Immersion 13 Brands Working To Break The Glass Ceiling For Women

From Target and Macy's to Yelp and Spotify, PSFK has identified the companies making strides for women through innovative programs, resources and advocacy

Fashion & Apparel PSFK Launch: The Mid-Atlantic Retail Innovation Guide

Our latest city guide explores how retailers in two of the U.S.'s youth-led East Coast cities are acting as hubs of retail innovation, embracing new brick-and-mortar formats alongside curated services and merchandise to meet their consumers' emerging needs

Children Ways Top Brands Like Apple Are Promoting Digital Balance To Support Kids' Wellbeing

From mainstream to startup, tech brands are taking responsibility for the consequences of their products, promoting wellness with functions like time limitations and relaxation-focused content

Hotels, Hospitality & Travel Ford Enhances The Ownership Experience With Rewards Program And At-Home Repairs

Ford is aiming to create an ecosystem for customers, further training staff and enabling on-demand repair services alongside launching a loyalty program

Features How Platforms Like Microsoft Xbox Are Engaging Gamers With Monthly Subscriptions

From Apple to Xbox, leading gaming names are meeting today's consumer demand for flexibility with subscription options that provide benefits like all-access, ad-free experiences

Interview Interview: How Raise Mobile Payments Builds On Existing Infrastructure For Seamless Transactions

Raise's CEO speaks to PSFK about how the payment platform evolved from a gift card marketplace into a centralized mobile transaction experience, redefining loyalty programs as a next-gen digital wallet

Loyalty & Membership AppleTV Streamers Can Enjoy Airbnb Original Programming

The home-share platform is creating original programming for AppleTV as well as potentially launching its own content studio