Apple

Case Study Burberry And Apple Team Up To Offer Tech-Enhanced Customer Service

R Message is a new feature on Burberry's app that allows VIP shoppers to chat directly with store associates, strengthening bonds and sales

Banks, Insurance & Financial Services Apple's New Digital Credit Card Puts Consumer Security First

The tech giant is now venturing into banking with the Apple Card, an online-first credit card that's available to all of its U.S. users

Design Apple's Mobile AR City Tours Bring Digital Art To Life

In an effort to familiarize more consumers with augmented reality and generate community around its stores, the brand unveiled new digital art installations in six cities worldwide

Analysis How Brands Like Gucci Are Personalizing Digital Communication With Customizable Avatars

In step with the way Gen Z consumers spend their time, leading brands are investing in elevated and personalized virtual communication methods like digital avatars, also opening up new opportunities for retailers to engage with digital-first audiences

Consumer Goods How Brands Like Apple Use Subscription Services To Simplify Gaming

Instead of buying individual games, consumers can now purchase subscription services to entire gaming catalogues, making the selection process much easier and streamlined

Brand Activation & Immersion 13 Brands Working To Break The Glass Ceiling For Women

From Target and Macy's to Yelp and Spotify, PSFK has identified the companies making strides for women through innovative programs, resources and advocacy

Fashion & Apparel PSFK Launch: The Mid-Atlantic Retail Innovation Guide

Our latest city guide explores how retailers in two of the U.S.'s youth-led East Coast cities are acting as hubs of retail innovation, embracing new brick-and-mortar formats alongside curated services and merchandise to meet their consumers' emerging needs

Children Ways Top Brands Like Apple Are Promoting Digital Balance To Support Kids' Wellbeing

From mainstream to startup, tech brands are taking responsibility for the consequences of their products, promoting wellness with functions like time limitations and relaxation-focused content

Automotive Ford Enhances The Ownership Experience With Rewards Program And At-Home Repairs

Ford is aiming to create an ecosystem for customers, further training staff and enabling on-demand repair services alongside launching a loyalty program

Features How Platforms Like Microsoft Xbox Are Engaging Gamers With Monthly Subscriptions

From Apple to Xbox, leading gaming names are meeting today's consumer demand for flexibility with subscription options that provide benefits like all-access, ad-free experiences

Interview Interview: How Raise Mobile Payments Builds On Existing Infrastructure For Seamless Transactions

Raise's CEO speaks to PSFK about how the payment platform evolved from a gift card marketplace into a centralized mobile transaction experience, redefining loyalty programs as a next-gen digital wallet

Entertainment AppleTV Streamers Can Enjoy Airbnb Original Programming

The home-share platform is creating original programming for AppleTV as well as potentially launching its own content studio

Fitness & Sport French Sporting Goods Retailer Opens Apple-Powered Cashless U.S. Store

Decathlon is launching its first and flagship location on U.S. soil complete with digital-led and cashless transaction features as well as experimenting with kiosk check-outs

Packaging & Product Engagement Apple Expands Recycling Program For Earth Day 2019

The tech co is not only investing in its robotic phone recycling program to help more consumers curb electronic waste, but is also launching a Material Recovery lab in Austin to further its sustainability research