Apple

Health Aetna And Apple Partnership Offers Members Personalized Health Plans

The direct-to-member experience that merges activity-driven incentives with personalized recommendations will give a free Apple watch to Aetna members who sign up and achieve their goals

Merchandising & Curation 1-800-Flowers Shoppers Can Talk Or Chat To Order This Valentine's Day

A partnership debuting this holiday between the flower delivery service and various voice assistants allows customers to place their orders through the language of love using talk or text

Fashion & Apparel Warby Parker Shoppers Can Try On Glasses In AR And Purchase Directly

Warby Parker’s innovative Virtual Try-On Tool lets glasses shoppers sample frames from the comfort of their phone, streamlining the in-app transaction by letting shoppers purchase immediately or add to a home trial kit

Brand Activation & Immersion Voice-Enabled Shopping Guide From H&M Helps Customers Search For Home Decor

With voice-activated shopping becoming more and more popular, H&M is allowing customers to browse and order, all through their speaker

Banks, Insurance & Financial Services UnitedHealth Online Program Lets Members Keep Apple Watch In Exchange For Steps

UnitedHealthcare is encouraging its customers to maintain healthy lifestyles by letting them "walk off" the cost of an Apple Watch in a digital fitness program, marrying wellness with increasing the accessibility of luxury tech

Packaging & Product Engagement Google Opens Pop-up "Hardware Stores" Promoting Latest Digital Devices

Google's New York and Chicago pop-up locations look to compete against Apple for holiday season sales, debuting the latest technology in old-school aesthetics

Loyalty & Membership Apple Wallet Lets Students Synch Their College ID Functions To Their Phones

Apple expands its ecosystem for some consumers by integrating  student ID cards from select colleges into its wallet feature

Post Purchase Service & Support How Apple, Reebok And More Are Integrating Health & Wellness Programs Into The Workplace

Brands are helping their employees achieve their wellness goals by providing them with on-site fitness and health tools, from office gyms and clinics to partnering with mobile dental services

Entertainment Pandora Premium Creates Predictive Playlists For Subscribers

To compete with Spotify and Apple Music, Pandora is enhancing its premium membership by adding the capability to curate personalized playlists for listeners that refresh weekly

Consumer Goods Verizon Customers Can Embark On An AR Scavenger Hunt To Win An iPhone XS

Using Snapchat as its platform, Verizon is giving away the latest iPhone to customers who enter an augmented reality scavenger hunt, searching for hidden music loops and remixing them to create a winning track

Retail How AI Is Enabling Streaming Services To Personalize Customers' Mixes

Streaming services are changing the way consumers listen to music and enhancing their discovery process by providing a data-driven, customized experience

Shopper Education & Assistance How Tech Brands Are Empowering Consumers With Personal Data Autonomy

As consumers become more cognizant of how their personal information is used online, brands implement new standards for secure collection and management of user data

Video Why Boomers Still Play A Big Part In Creating Culture

The generation that invented punk and skateboard culture is the most important group in the economy  argues age-visionary David Stewart

Food & Beverage PSFK Tracker Reviews Most Innovative Retailers Across Sectors

Our index is beginning to provide a way to compare DTC brands and other pure play retailers with legacy corporations