Seven shifts tracked by PSFK reports that will continue to drive retail, CX and shopper experience innovation over the next decade.
PSFK's Future Of Retail 2020: Retail As Personal Utility report provides a strategic roadmap for brands and retailers to deliver hyper-personalized service that meets the unique needs of every customer in a post-experiential era
Luxury fashion brand Burberry partnered with technology company Apple on a service that lets store associates text VIP clients directly to provide personalized support.
Consumer electronics brand Apple blends its trademark minimalist aesthetic with the streets of Garosugil, Seoul. The full-length window blurs the line between the street and the store, while interior trees mirror the iconic tree-lined streets of the neighborhood. The store also features a space for ‘Today at Apple,’ a program where visitors can learn skills including music, art and coding, and Boardroom, a training space for educators and developers.
How home improvement retailers are expanding their in-store and online services to better meet the needs of today’s homeowners and residents
The tech giant is now venturing into banking with the Apple Card, an online-first credit card that's available to all of its U.S. users
In an effort to familiarize more consumers with augmented reality and generate community around its stores, the brand unveiled new digital art installations in six cities worldwide
In step with the way Gen Z consumers spend their time, leading brands are investing in elevated and personalized virtual communication methods like digital avatars, also opening up new opportunities for retailers to engage with digital-first audiences
Instead of buying individual games, consumers can now purchase subscription services to entire gaming catalogues, making the selection process much easier and streamlined
From Target and Macy's to Yelp and Spotify, PSFK has identified the companies making strides for women through innovative programs, resources and advocacy
Our latest city guide explores how retailers in two of the U.S.'s youth-led East Coast cities are acting as hubs of retail innovation, embracing new brick-and-mortar formats alongside curated services and merchandise to meet their consumers' emerging needs
From mainstream to startup, tech brands are taking responsibility for the consequences of their products, promoting wellness with functions like time limitations and relaxation-focused content
Ford is aiming to create an ecosystem for customers, further training staff and enabling on-demand repair services alongside launching a loyalty program