audi

Automotive Audi Drives Brand Engagement With New Car Rental Loyalty Program

Silvercar, Audi's in-house car rental service, unveiled a unique loyalty program that aims to keep drivers engaged with perks like free rentals

Merchandising & Curation Kia Partners With Amazon To Let EV Drivers Charge Up At Home

Kia electric vehicle drivers can order at-home charging units and schedule installation from Amazon Home

Brand Activation & Immersion Drivers Can Interact With Amazon Alexa Via Echo Auto

Drivers can now access the AI assistant from their car with new features like safety assistance that showcase how voice can enhance the driving experience

Loyalty & Membership Audi Sport Club Offers Members Online Portal, Exclusive Event Access And More

The German luxury brand is expanding its exclusive benefits program for owners of its R and RS series vehicles, now providing an online portal for easy access to its perks like driving experiences, facilities tours, inside insights and more

Post Purchase Service & Support Audi Designed A Popup Charging Station For Any EV Drivers

In promotion of electric vehicles in general as well as its recently launched e-tron, the automaker offered San Francisco drivers a fully functional service station, including a concierge, demonstrations and a cafe

Banks, Insurance & Financial Services BMW Partners With Blockchain Startup To Increase Lending Options For Car Buyers

Blockchain service Bloom offers a more secure assessment of credit worthiness and the ability to obtain loans from both traditional and digital currency lenders, helping the auto brand increase flexibility for customers

Automotive Tesla Owners Can Have Their Vehicle Repaired At Brand's Own Auto Shops

Tesla is taking steps to expedite the repair process as well as drive brand value by offering its own body repair centers, encouraging brand engagement and loyalty with customers

Shopper Marketing & Promotion BMW M Fans Can Share Experiences On Its Digital Social Platform

BMW M's 'M Town' aims to tap the power of online communities by designing its own branded social platform, encouraging 'citizens' to interact, share original videos and purchase exclusive merchandise

Delivery & Logistics Tesla Gets In-Demand Model 3 To Customers Faster With Internal Delivery Division

Rather than partner with an outside agency, electric car company Tesla is developing its own delivery division to help meet the surging consumer demand for its new model, and is streamlining the buying process further with a 5-minute “Sign & Drive” program

Loyalty & Membership BMW's In-Car Voice Assistant Will Learn Driver Tendencies And Offer Suggestions For Optimal Drives

Bucking the trend of automakers partnering with assistants like Amazon's Alexa, BMW's own AI device will be available in 23 languages and in 10 major consumer markets, letting drivers turn on their HVAC system, adjust the lighting and change music via voice

Hotels, Hospitality & Travel BMW Partners With Pop-Up Hotel To Provide Guests With Shuttle Service

The automaker's latest brand activation involves offering a BMW i3 shuttle that provides a luxurious and sustainable transportation option for those staying at Munich's Lovelace hotel, which also doubles as a meeting forum for BMW employees

Delivery & Logistics BMW Lets Users Rent Or Ride-Share Its Vehicles

The ReachNow app expanded its program so that users have more options within BMW's Mobile Hub, allowing the automaker to compete in the bustling ride-sharing market

Automotive Subscription Platform Lets Indie Car Dealers Offer Users All-Inclusive Driving Experiences

Flexdrive's platform enables international car subscription providers like Sweden's Dribe to offer consumers more service, addressing growing consumer demand for mobility sharing and providing more alternatives to purchasing or leasing cars

Brand Activation & Immersion BMW Uses Event Sponsorship To Introduce Unique Brand Experiences To Customers

BMW Courtesy Car Service functions as a stealthy customer test drive