beauty

Brand Activation & Immersion How Brands Like Reebok Nurture Long-Term Consumer Relationships With VIP Access

These four brands are reinventing traditional loyalty systems by going experience-first with multilayered, personalized and exclusive benefits programs

Podcast: What Loyalty Means For Today's Consumers

In this episode, PSFK researchers share insights from the Loyalty Debrief report regarding how retailers are redesigning their membership and rewards programs, moving from points to passports to drive deeper engagement beyond purchases

Beauty Shoppers Can Scan Vegan Beauty Co's Packaging For AR Displays

Lime Crime's mobile platform features augmented reality entertainment, letting customers scan its product packaging and in-store displays for interactive experiences

Loyalty & Membership Interview: L'Oreal On Using Technology To Enable Personalized, At-Home Hair Coloring

The brand leading the next generation of tech x beauty experiences just debuted its Color&Co virtual consultation platform, enabling on-demand personalized hair color advice as well as custom formula blends shipped to home to level up the box customer experience

Fashion & Apparel Luxury E-Tailer Farfetch Gives Customers Credit For Used Handbags

The ecomm's 'Second Life' initiative will take consumers' used designer bags and give them money towards future purchases on its site

Merchandising & Curation How Retailers Like Selfridges Connect With Consumers By Putting Experience First

From skateboard ramps and selfie rooms to in-store gaming spaces, here's how leading names like Lush and Samsung are driving engagement through dynamic and memorable shopping experiences

Retail Instagram Lets Consumers Shop In-Feed From Curated @Shop Account

Instagram's own @shop page will let consumers click to buy directly and without leaving the feed thanks to its Checkout feature

Shopper Education & Assistance Ecommerce Platform Livestreams Interactive Retail Experiences From U.S. Stores

Carrying over the popularity of livestream retail experiences from China, ShopShops allows U.S. consumers to view live shopping events from brands and click to buy

Shopper Marketing & Promotions 'Avon On' Helps Brand Reps Organize Sales And Market Digital Content

The mobile app and content hub will streamline sales reps' activity and provide them access to branded social media content for easy online sharing and promotion

Transactions & Payments Google Drives YouTube Viewers To Express Marketplace With In-Content Ads

Striving to establish a shopping platform that can effectively compete with Amazon, Google is slated to launch in-content YouTube adds that will connect video viewers to products

Consumer Goods Storefront Op-Ed: Five Ecommerce Brands Who Recently Launched Pop-Ups With Storefront

Storefront communications manager Arielle Crane on some of the most successful temporary retail spaces, from brands including Amazon and MM LaFleur

Packaging & Product Engagement Sephora Increasing CBD And Cannabis-Related Merchandise

In response to the popularity of cannabis-related goods among its consumers, the beauty store is expanding its CBD category with the newly launched Saint Jane luxury brand

Store Experience & Design Dubai Mall Shoppers Can Have On-Site Skin Analyses At AI Beauty Store

Lululab's AI beauty store and Lumini, a virtual skincare assistant, provides unique and personalized beauty experiences like live skin analyses to Dubai Mall shoppers