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Analysis How Brands Like GM Turn The Car Into A Mobile Commerce Hub

From Volkswagon to Honda, leading automotive retailers are integrating cars with ecommerce and digital entertainment capabilities to make the driving experience the highlight of the journey

Automotive How Brands Like BMW Derive Valuable Consumer Data Using Reciprocal Exchange

These four retailers are trading rewards and incentives with shoppers in exchange for shared information and invaluable intelligence

Features Interview: How MIRROR Reflects The Future Of Personalized Fitness

PSFK talks to MIRROR founder & CEO, Brynn Putnam, about catering to consumers' need for on-demand, personalized fitness, and how the future of workouts will take place in the home

Fashion & Apparel How Brands Are Helping Consumers Turn Their Own Data Into Services And Rewards

Companies are handing control over to consumers, enabling them to trade and sell their own personal data in an assortment of digital marketplaces

Loyalty & Membership Tommy Hilfiger Lets Everyday Consumers Become Brand Ambassadors

The more people wear the brand's attire, the more they'll be rewarded, thanks to the smart tag-embedded clothing

Fitness & Sport How Fitness Is Going Digital With Mixed-Reality Workouts

From connected running shoes to virtual classes accessible from the privacy of one's home, the fitness industry is using the latest innovative technologies to enhance people's fitness routines

Technology Sportswear With Embedded Sensors Makes Wearables Redundant

Emglare is preparing to launch a line of machine-washable activewear embedded with electronics that track the wearer's heart rate

Design IKEA Introduces Multi-Use Bluetooth Speakers

IKEA's first audio products were designed with versatility in mind, with options to carry, hang and mount the speakers depending on need

Home These Turntable-Inspired Sinks Will Turn Your Bathroom Into A Club

An Italian bath fixtures company released a new sink collection that has the look of vintage turntables with a hidden wireless speaker inside

Shopper Marketing & Promotion App-Connected Jacket Adjusts To All Types Of Weather

Ministry of Supply created the Mercury Jacket with carbon fiber heating elements to heat or cool the wearer based on the ambient temperature

Delivery & Logistics How Remote Prescriptions And Medical Care Can Improve Patient Outcomes

Digital platforms and connected in-home devices link patients, doctors and pharmacists, enabling convenient prescription deliveries and better adherence

Home Kohler Is Selling A Toilet With A Built-In Voice Assistant

The brand has recently developed a bathroom appliance that hopes to offer the ultimate convenience

Design Retrofit Your Vintage Speakers With Wireless Capabilities

Bang & Olufsen partnered with HiFiBerry to make an open-source device that lets users connect traditional speakers to Wi-Fi

Retail How Intuitive Fulfillment Tech Helps Retailers Predict Consumer Needs

IoT devices and digital networks help customers restock items automatically, often before they realize they need something

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