brazil

Automotive Mercedes-Benz Taps Strava's Fitness Community To Promote C-Class Sedan

Mercedes-Benz Brazil is hoping to take advantage of the link between luxury consumers and interest in fitness-related activity, designing a socially enabled campaign for Strava's fitness app

Loyalty & Membership Uber Invests In South America With $64 Million São Paulo Tech Center For Safety Development

Catering to its second-largest national customer base, the ridesharing app’s new space will focus on developing technology to increase safety for riders and drivers in Brazil and around the world

Advertising Habitat For Humanity Uses Insecticide-Emitting Posters In Campaign Against Mosquitos

The NGO designed ads that dissolve when it rains and emit an insecticide that destroys mosquitos carrying viruses like Zika, fighting for the very cause that the campaign is raising awareness for

Food & Beverage Schweppes Uses A Sensing Dress To Track Harassment In Social Settings

The beverage brand conducted an experiment in a Brazilian nightclub to address sexual harassment endured by women

Fitness & Sport Laundry Brand's Invisible Logo Activates When Players Work Up A Sweat

Brazilian detergent brand Omo created a special ad that only reveals the logo when the soccer players sweat in their jerseys

Cafe & Restaurant Food Media Brand Eyes Brick-And-Mortar Cafes To Raise Its Profile

In an effort to expand consumer reach beyond recipes and videos, Tastemade is putting its name on cafes

Advertising Metro Door Ads Can Read Commuters' Reactions

A subway line in Brazil has implemented facial recognition for advertisements, raising concerns about personal data and privacy

Syndicated A Simple Idea Is Making People Rethink Food In Their Community

Two women who began turning disused space in a former mill town into free food plots have inspired a global movement of growers

Grocery, Convenience & Supermarket Beer Brand's Smart Speaker Is Just For Planning Parties

Brazil's Skol Beats made a beer bottle-shaped speaker that doles out event suggestions, drink recipes and playlist tips by voice command

Installation Has Guests Breathe The Air Pollution Of Different Cities

Artist Michael Pinsky is using the visceral experience to wake people up to the problem of air pollution

Technology Platform Helps Women Report Harassment In Public Spaces

The NINA app maps instances of sexual harassment in public spaces like trains and buses to address gender-based discrimination throughout Brazil

Advertising Forbes Uses AI To Personify Corruption In Brazil

An artificial intelligence created a composite person based on multiple white-collar criminals to draw attention to corruption issues in the country

Retail Timberland Is Helping Revive Cotton Farming In Haiti

The retailer is partnering with local groups to plant seeds and grow trees in the hopes of restoring the industry as well as improving the environment

Fitness & Sport Soccer Wearable Makes Professional Analytics Possible For Anyone

Catapult has launched its PlayerTek technology in US stores to help give all athletes personalized fitness data and training plans