brazil

Brand Activation & Immersion Whiskas Pet Food's Interactive Voice Assistant Encourages Kids' Curiosity

The cat food brand released a cat-shaped device meant for children that asks questions instead of answering them, encouraging education in their everyday lives

Design FARM Rio's New York Flagship Brings Brazil To SoHo Shoppers

PSFK visited and spoke to the co-founder and architect of the store that invites customers to dip their toes in the sand and appreciate authentic Brazilian touches for the brand's first U.S. location

Beauty Brazilian Cosmetics Brand Marshals AI To Develop Millennial-Friendly Fragrances

Forgoing traditional norms and instead turning to consumer data to design its latest perfumes, Boticário combines the best of AI with the human touch of a master perfumer

Home Mobile Shoppers Can Place Design Brand's Instagram 'Stickers' In Photos Of Their Space

Brazil-based Etna is making discovery of its home design wares interactive and millennial-friendly, letting account holders visit its Stories page to upload photos of their space and place product stickers in it to preview

Fashion & Apparel PSFK Retail Conference Preview: How A Women’s Apparel Brand Taps The Power Of Community

Before taking the stage at PSFK's upcoming Future of Retail Conference on January 16, LIVELY CEO and founder Michelle Cordeiro Grant explains how the women's apparel company is marshaling the power of community to build a brand that is consumer-centric, data-driven and focused on maintaining a dialogue with its audience

Automotive Mercedes-Benz Taps Strava's Fitness Community To Promote C-Class Sedan

Mercedes-Benz Brazil is hoping to take advantage of the link between luxury consumers and interest in fitness-related activity, designing a socially enabled campaign for Strava's fitness app

Loyalty & Membership Uber Invests In South America With $64 Million São Paulo Tech Center For Safety Development

Catering to its second-largest national customer base, the ridesharing app’s new space will focus on developing technology to increase safety for riders and drivers in Brazil and around the world

Advertising Habitat For Humanity Uses Insecticide-Emitting Posters In Campaign Against Mosquitos

The NGO designed ads that dissolve when it rains and emit an insecticide that destroys mosquitos carrying viruses like Zika, fighting for the very cause that the campaign is raising awareness for

Food & Beverage Schweppes Uses A Sensing Dress To Track Harassment In Social Settings

The beverage brand conducted an experiment in a Brazilian nightclub to address sexual harassment endured by women

Fitness & Sport Laundry Brand's Invisible Logo Activates When Players Work Up A Sweat

Brazilian detergent brand Omo created a special ad that only reveals the logo when the soccer players sweat in their jerseys

Cafe & Restaurant Food Media Brand Eyes Brick-And-Mortar Cafes To Raise Its Profile

In an effort to expand consumer reach beyond recipes and videos, Tastemade is putting its name on cafes

Advertising Metro Door Ads Can Read Commuters' Reactions

A subway line in Brazil has implemented facial recognition for advertisements, raising concerns about personal data and privacy

Syndicated A Simple Idea Is Making People Rethink Food In Their Community

Two women who began turning disused space in a former mill town into free food plots have inspired a global movement of growers

Grocery, Convenience & Supermarket Beer Brand's Smart Speaker Is Just For Planning Parties

Brazil's Skol Beats made a beer bottle-shaped speaker that doles out event suggestions, drink recipes and playlist tips by voice command