Brooklyn

Advertising Sportswear Brand Fila Pops Up With A Community-Centered Museum In Brooklyn

The Williamsburg pop-up, marking the U.S. Open, honored Fila's first creative director with table tennis, paintable walls and freebies, forgoing sales and focusing on engaging the community

Brand Activation & Immersion Expert Insight: Designing A Pop-Up That Feels Like Home

PSFK speaks with Éva Goicochea, the CEO and founder of sexual wellness brand Maude, to find out how her brand's summer brick-and-mortar outpost, Staycation, reconceptualizes the popup

Health Maude Redefines Sexual Wellness With Cozy Brooklyn Pop-Up

The personal care brand's Staycation pop-up features special events and a curated selection of products from other like-minded companies, turning the sex shop into a wellness destination

Cafe & Restaurant PSFK Visits Time Out Magazine's New York Market For Curated Food, Drinks And Views

The publication's brand-new food hall features 21 of the city's best restaurants and chefs, plus a panoramic view of the Manhattan skyline

Food & Beverage Getaway Is A Brooklyn Bar For Alcohol-Free Patrons

As consumer behavior around alcohol consumption continues to change, there is a growing need for nightlife experiences that can accommodate non-drinkers, which NYC bar Getaway hopes to meet

Entertainment New York Excelsior Aims To Inject Fashion Into The Esports Community

Inspired by IRL sports influencers who act as ambassadors for fashion brands, the American Overwatch esports team is hoping to establish partnerships with apparel retailers to engage the virtual community with fashion

Fashion & Apparel The North Face Launches Storefront As Testing Ground And Events Hub

The brand's latest New York serves as a lab for elevating the customer shopping experience, offering a curated product selection, exclusive drops and community-driven events

Features How Brands Like Mini Cooper And WeWork Are Elevating The Co-Working Space

Companies are looking for ways to not only create convenient coworking spaces, but also provide members with additional amenities and services that cater to their interests, offering art exhibits, full-service restaurants, fitness studios, wellness programs and more

Beauty J. Crew's Men's Store Features In-House Barber Services

In addition to the brand's clothing, the 2,100 square-foot space offers products like candles, barware and undergarments from neighborhood purveyors

Store Experience & Design Cafe-Laundromat Hybrid Offers Urbanites In-House Activities And Experiences

A specialty laundromat located in Williamsburg, Brooklyn gives customers a reason to go out to do laundry, offering curated events like mending workshops, art exhibitions, food, live entertainment, fashion and more

Retail Are You Empowering Customers To Do More?

Brands can become a valuable resource by connecting audiences with opportunities to get involved in community and social impact programs

Brand Activation & Immersion Starbucks' Latest Store In Brooklyn Focuses On Local Community Building

A new store in New York's Bedford-Stuyvesant neighborhood focuses on welcoming—and hiring—local residents rather than pushing them out

Cafe & Restaurant Brooklyn Cafe Includes Service Area For DIY Bicycle Repairs

Cyclists can fix a flat tire and enjoy a flat white coffee in the same space

Fitness & Sport This New Brooklyn Bar Teaches Patrons To Throw Axes

Kick Axe is a new NYC sports club that lets customers try their hand at axe-throwing while enjoying their drinks