Brooklyn

Brand Activation & Immersion New York Excelsior Aims To Inject Fashion Into The Esports Community

Inspired by IRL sports influencers who act as ambassadors for fashion brands, the American Overwatch esports team is hoping to establish partnerships with apparel retailers to engage the virtual community with fashion

Fashion & Apparel The North Face Launches Storefront As Testing Ground And Events Hub

The brand's latest New York serves as a lab for elevating the customer shopping experience, offering a curated product selection, exclusive drops and community-driven events

Beauty J. Crew's Men's Store Features In-House Barber Services

In addition to the brand's clothing, the 2,100 square-foot space offers products like candles, barware and undergarments from neighborhood purveyors

Store Experience & Design Cafe-Laundromat Hybrid Offers Urbanites In-House Activities And Experiences

A specialty laundromat located in Williamsburg, Brooklyn gives customers a reason to go out to do laundry, offering curated events like mending workshops, art exhibitions, food, live entertainment, fashion and more

Food & Beverage Starbucks' Latest Store In Brooklyn Focuses On Local Community Building

A new store in New York's Bedford-Stuyvesant neighborhood focuses on welcoming—and hiring—local residents rather than pushing them out

Cafe & Restaurant Brooklyn Cafe Includes Service Area For DIY Bicycle Repairs

Cyclists can fix a flat tire and enjoy a flat white coffee in the same space

Fitness & Sport This New Brooklyn Bar Teaches Patrons To Throw Axes

Kick Axe is a new NYC sports club that lets customers try their hand at axe-throwing while enjoying their drinks

Design Art Workshops Help Adults Who 'Can't Draw'

Neil Powell created a series of workshops to encourage adults who feel they lack artistic talent

Advertising MINI Living Urban Cabin In Brooklyn Explores Relocation Stress

Contrasting shapes and materials communicate places to seek comfort and improve personal well-being

Hotels, Hospitality & Travel This Brooklyn Bar Has Space For Just Two People And The Bartender

The Threesome Tollbooth is a new bar meant to create an extremely intimate atmosphere

Delivery & Logistics What's Next In Tech Meets The Public At Worlds Fair Nano

PSFK attended Worlds Fair Nano in Brooklyn to check out the future products and ideas on display and consider where they might go from here

Technology Tired of NYC Subway Delays? Get Your Own Fully Functional Service Sign

A Brooklyn based startup is creating subway service signs that show real time departures for any establishment

Entertainment The Future Is Coming To Brooklyn (For A Two-Day Fair)

PSFK spoke to CEO Michael Weiss about Worlds Fair USA, the ambitious project looking to bring back the futuristic expos of yore through a series of public events

Advertising Delta Campaign Artfully Reimagines 133 Airport Codes On A Wall In Brooklyn

Artist Celyn Brazier illustrated the codes for all of the destinations the airline serves from New York