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Analysis How Retailers Like Tencent Are Optimizing Shopper Analytics With Behavioral Heat Mapping

From PSFK's Shopper Data Debrief report, here's how today's brands and retailers are retaining valuable consumer data from in-store tracking technologies

Beauty How Retailers Like Sephora Drive Conversion Using Personalized Recommendations

From PSFK's Shopper Data Debrief, here's how leading retailers like Walgreens and more are leveraging next-gen machine vision to learn and analyze shopper patterns

Brand Activation & Immersion How Brands Like Walgreens Are Going Phygital With Interactive Store Merchandising

As reported in PSFK's Store Experience Design Debrief, here's how leading retailers are creating phygital store spaces using cutting-edge technology

Automotive Honda Advertises Latest Safety Features In Equipped Shopping Cart

Honda showcased its SENSING safety technology for vehicles by outfitting a regular shopping cart with proximity sensors, cameras and more that help consumers swiftly navigate store isles as they would the road

Features How Fitness Brands Use Wearables To Enable Personalized Digital Coaching

Wearable technology and digital coaching combine to offer consumers a customized health routine powered by artificial intelligence

Fitness & Sport Interview: How MIRROR Reflects The Future Of Personalized Fitness

PSFK talks to MIRROR founder & CEO, Brynn Putnam, about catering to consumers' need for on-demand, personalized fitness, and how the future of workouts will take place in the home

Food & Beverage First Look: Are Walgreens' In-Store Targeted Ads Influencing Shoppers' Choices?

As the pharmacy chain tests new in-store shopper marketing technology, PSFK gleans exclusive insight into how the tech and ads work as well as how consumers are responding so far

Health Neutrogena Will 3D Print Bespoke Face Masks For Customers

MaskiD is the beauty retailer's latest app for iOS that customers can use to assess their skin condition and determine ingredients for particular areas of the face to create a custom sheet mask

Advertising PSFK Retail Conference Preview: How Pinterest Is Helping Retailers Design Seamless Discovery-To-Purchase Journeys, Online And Off

Before speaking at PSFK's Future of Retail 2019 Conference on January 16, Amy Vener of Pinterest shares key insights on how the social inspiration platform is helping brands bring the discovery stage of shopping to ecommerce, as well as why visual search is the future of digital retail

Consumer Goods How Brands Like Best Buy Offer Education And Expertise At Every Stage Of The Shopping Experience

Retailers are driving value with consumers by offering them personalized guidance and information at every touchpoint, from the pre-purchase, decision-making stage all the way to post-purchase support

Home Roomba Lets Owners Give Voice Commands Using Google Assistant

Google is helping equip the latest vacuum device from iRobot with a camera and odometer permitting optimal spacial awareness and customizable functions as well as integrating Google Assistant

Fashion & Apparel How Brands Are Seamlessly Providing Shoppers With Easy-To-Access Information

Brands are leveraging augmented reality applications in order to allow consumers to easily access valuable product information and other details in the midst of shopping

Post Purchase Service & Support Apple Photo Sessions Train Customers On How To Take Better iPhone Photos

Workshops in photography, design and music are coming to U.K. Apple stores, encouraging customers to take full advantage of their Apple products' capabilities

Retail How Brands Are Enabling Seamless Wishlist Creation

From easy-to-incorporate browser extensions to mobile apps that let users swipe left or right, brands like Amazon and Google are inventing convenient and useful ways for online shoppers to organize and group items they're interested in