campaign

Fashion & Apparel Everlane Dedicates New Sub-brand To Carbon-Neutral Sneakers

The DTC retailer aims to offer an eco-friendly alternative to the hype cycle of sneaker culture

Advertising Burger King Asks Students For April Fools' Prank Fodder

The fast-food chain is crowdsourcing prank ideas for next year's campaign, as well as collecting insights into younger consumers' likes

Gen Z American Eagle Taps Gen-Z Social Influencers To Create Spring Campaign

AE is aiming to effect authenticity by putting the creative direction of its spring campaign in the hands of its customer, soliciting 10 Gen-Zers to style, direct and photograph the content

Brand Activation & Immersion Interview: Champion On Remaining Relevant, 100 Years Later

The president of Champion Athleticwear and director of marketing speak to PSFK about using the brand's legacy in new, global and digital-led ways to maintain momentum into the future

Interview How REI's #OptOutside Prioritizes Customer Wellness By Forgoing Black Friday

EVP Ben Steele tells PSFK how REI helps its members live life fully by embracing the outdoors and opting out of the consumer frenzy exemplified by Black Friday

Merchandising & Curation JC Penney's Private Label Brand Targets Socially Connected Moms

Hoping to tap the popularity of 'mommy bloggers' this holiday season, the department store is using influencer partnerships and shoppable social media functions to promote a family-friendly private label targeted towards moms on Instagram

Hotels, Hospitality & Travel JetBlue Offers Customers The Chance To Volunteer At A Mystery Destination

This Giving Tuesday, the low-cost airliner's JetBlue For Good campaign will send 50 contest winners to an undisclosed location to give back to local communities

Consumer Goods Plant-Based Food Brand Caters To Millennial Consumers With Redesign

Cauldron is aiming to tap the captive millennial demographic with a fresh look, interactive brand campaign and updated products that reflect younger consumers' tastes

Cafe & Restaurant Subway Appeals To Customers With Weather-Appropriate Ads

Using an AI-powered tool from IBM, the sandwich chain boosted sales over 30% by enabling advertisements that change in accordance with weather, accounting for climate-related appetite vicissitudes

Automotive MINI Creates Short Films To Show Off Latest Cargo Model

The car brand designed a video campaign to highlight the spaciousness of its new Countryman model, merging art with advertising in a bid to engage consumers

Grocery, Convenience & Supermarket How Brands Are Embedding Their Campaigns With Causes

Conscious consumers demand conscious advertising, which is why marketers are finding creative ways to incorporate raising awareness for important issues into their campaigns

Millennials Marriott's New Campaign Focuses On How Millennials Define Work

The hotel chain is reaching out to the demographic with an updated marking plan that espouses millennial understandings of success

Food & Beverage KFC Replaces Fire With Fried Chicken In Ingenious Print Ads

KFC's ad campaign for spicy fried chicken is turning heads with a simple but clever visual trick

Home Google Put Together An Entire AI Connected Home For SXSW

The tech giant fit an Austin home with the gamut of its artificial intelligence capabilities, from voice-activated sprinklers and self-parking cars to robots that fold laundry

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