Canada

Banks, Insurance & Financial Services Sezzle Reworks Shopper Credit & Purchasing

Sezzle's "buy now, pay later" solution promotes financial responsibility among younger consumers, empowering them to meet immediate purchasing needs without using credit.

Brand Activation & Immersion 'Embarrassing' Plastic Bags Encourage Customers To Bring Their Own

To encourage sustainability, customers who forget reusable bags at the East West Market in Vancouver must use awkward plastic bags instead

Food & Beverage Supermarket's Grocery Shopping Video Game Earns Customers Discounts

No Frills' virtual haul mobile and desktop game encourages loyalty members to earn rewards points by finding and collecting digital groceries, while avoiding pitfalls and blocks

Analysis How Retailers Like Charlotte's Web Are De-Mystifying Cannabis Consumption With Edible Engagement

From PSFK's Infusing Cannabis & CBD Into The New Brand Experience report, here's how today's cannabis retailers are using food-related activations to familiarize consumers with the popular plant

Loyalty & Membership Staples Canada Offers Customers Services Like Coworking Spaces

The office supply chain is currently offering a community working space in its downtown Toronto location, increasing the proposition of its physical stores by offering value-added services

Advertising Interview: Taco Bell Offers Fans Meme Culture-Inspired Holiday Merchandise Via Amazon

This holiday season, fans of tex-mex chain Taco Bell will be able to purchase branded gift wrap exclusively on Amazon Canada, part of the restaurant's efforts to maintain its reputation for fun and out-of-the-box activations

Grocery, Convenience & Supermarket 7-Eleven Brings Alipay And Wechat Digital Payment To Customers In Canada

7-Eleven is the first convenience store in North America to accept the popular mobile payment apps, initially targeting Chinese tourists and hoping to attract Canadian customers

Delivery & Logistics Wayfair's Loyalty Program Provides Members Next-Day Furniture Delivery

Aiming to drive engagement with its primarily online presence, the home wares retailer is launching its own loyalty program with perks like no-minimum free shipping and affiliate benefits

Beauty Luxury Men's Subscription Box Delivers Members Curated French Products

OuiPlease high-end subscription box is expanding its offer by creating French-influenced curations for men, including items ranging from clothing and candles to chocolate and skincare

Shopper Education & Assistance Customers Can Complete Their Food Delivery Order Using Alexa

As an extension of an existing Alexa capability, now hungry consumers can make and repeat full food orders by voice command, optimizing the AI assistant's usefulness and enabling seamless delivery

Health Handheld 3D Printers Could Help Produce Healthy Skin At Scale

The portability of the instrument makes it easier to implement in any operating room, and at a reduced cost and discomfort to hospitals and patients alike

Cafe & Restaurant The Source's New Hotel Combines Contemporary Design With Artisanal Goods

The new accommodation space brings independent vendors and design-forward rooming to one of Denver’s hippest neighborhoods and, marks the brand's venture into hospitality

Luxury How Luxury Brands Are Digitally Elevating Their Experiences

From virtual closet apps to chat platforms that connect clients with stylists, high-end brands and retailers are looking to enhance their services with mobile

Retail How Visual Search Streams Are Optimizing Online Shopping

From scanning consumers' Pinterest boards to letting them upload their own photos, new image-based methods of searching for items are enhancing the digital retail experience

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