cannabis

Food & Beverage Interview: How A CBD Retailer Engages Consumers With A Narrative On Plant-Derived Wellness

Standard Dose provides research-backed resources for its CBD customers, aiming to generate conversation as well as community around its curation of wellness products while setting standards in a yet unregulated space

Podcast: How An Online Luxury Platform Converts The CBD-Curious Consumer

In this episode, listen to the Fleur Marché's founders explain how they parlayed consumer insights from their work at Goop into a luxury-oriented online-only business helping women address commen issues like anxiety or insomnia with research-backed, trustworthy CBD products

Beauty Las Vegas Retail Highlights: PSFK's Picks For Travelers At Shoptalk 2019

PSFK rounds up the top retail and hospitality destinations for those headed to Sin City to attend the 2019 edition of the big event

Brand Activation & Immersion Interview: How Fleur Marché Converts The CBD-Curious Luxury Customer With Quality And Curation

PSFK speaks to the luxury CBD platform's founders to get a glimpse at how the site differentiates itself in the quickly evolving cannabis retail space, combining consumer needs with CBD's best applications for a curated and quality experience

Health Barneys Offers Luxury Shoppers 'High-End' Cannabis Shop

Called The High End, the department store's shop will feature a collection of cannabis-infused and wellness items from chocolate to joints

Millennials Op-Ed: Why Cannabis Retailers Should Invest In Experiential

Jeffrey Hill explains the opportunity emerging cannabis retailers have to create experiential retail from the start, and how companies that focus on interactive experiences that engage and nurture millennial customers on and offline will prevail in a competitive marketplace

Grocery, Convenience & Supermarket Interview: How A Hemp Beverage Co Builds Its Brand Around A Solution, Not Ingredients

PSFK speaks to Benjamin Witte, founder of hemp-infused drink brand Recess, about his approach to functional beverage, focusing on the solutions that consumers want—relaxation, productivity, creativity—rather than CBD hype

Luxury Former Goop Directors Tap Booming Market With Elevated CBD Retail Platform

Fleur Marche is looking to fill a gap in the quickly emerging CBD space, inventing a stylish service geared towards women looking to buy products enhanced with CBD that focuses on consumer education

Fitness & Sport Op-Ed: Why Cannabis/CBD Is One Of The Fastest Growing Categories Of Our Lifetime

Jeffrey Hill, CEO of Hill-3 Investments, explains the enormous potential within the cannabis and CBD space, and how increasing understanding of its use across health and fitness industries combined with its financial impact at state and federals is driving its meteoric growth

Packaging & Product Engagement Op-Ed: How Will The 2018 Farm Bill Affect The Beauty World?

Cannabis researcher Colleen Quinn on the impact of the 2018 Farm Bill in the U.S., which loosens restrictions on hemp usage, on the skincare, wellness and beauty industries, and why securing sustainable, authentic supply chain will become brands' top priority

Advertising Interview: How The 'Apple Store Of Weed' Aims To Dominate The Cannabis Retail Market By Changing The Stoner Narrative

As MedMen's new chief marketing officer, former Visa executive David Dancer wants to make the nation's biggest pot merchant a household name, with a strategy that hinges on destigmatizing usage via upscale stores and a cultural branding campaign that positions marijuana as a lifestyle

Loyalty & Membership Cannabis Business Focuses On Building Strong Customer Relationships

A marijuana dispensary is using CRM software to make friends with its customers, deploying data to cultivate brand loyalty

Transactions & Payments Crypto Token Backed By Cannabis Facilitates Transactions For CBD Growers And Buyers

Cannabium is the first product-backed cryptocurrency in the cannabis industry, and hopes to become the standard of payment between producers and buyers of medical cannabis

Retail This Cannabis Company Aims To Make The Drug Mainstream

MedMen is pushing hard for the continued legalization and de-stigmatization of marijuana, focusing on the quality and transparency of their products and providing cannabis education