cannabis

Features Startup HATH Supplements Explains Why Proactive Use Is The Next Frontier For CBD

Moving the hemp-derived ingredient away from its alignment with weed culture as well as luxury, this just-launched brand offers products designed for high-functioning results for everyday consumers and encourages wellness through routine and care rather than just treating symptoms

Brand Activation & Immersion Dosist Expands Its Wellness-Focused Cannabis Store Experience

The cannabis brand now has two Los Angeles locations centered around six proprietary blends of marijuana-derived oil, aiming to bring its education and discovery-led wellness experiences to more consumers

Analysis PSFK Visits Edie Parker, The Luxury Handbag Store Bringing Cannabis Accessories To NYC

The founder of the luxury brand speaks to PSFK about her new collection, dubbed 'Flower,' and explains how expanding into cannabis retail was a natural extension of her work as an accessories designer

Health Cannabis Delivery System Omura Caters To Upscale Consumers

The functionality-focused brand allows dosage-controlled cannabis delivery, positioning itself for a wider audience of premium customers

Beauty Sephora Increasing CBD And Cannabis-Related Merchandise

In response to the popularity of cannabis-related goods among its consumers, the beauty store is expanding its CBD category with the newly launched Saint Jane luxury brand

Interview Interview: DTC Cannabis Brand Feals On Making CBD Approachable For All Consumers

PSFK speaks to one of Feals' co-founders to learn about how the brand diversifies itself in an increasingly crowded space by prioritizing approachability through consumer education and offering a live, human-staffed CBD hotline

Cafe & Restaurant How Retailers Like Charlotte's Web Are De-Mystifying Cannabis Consumption With Edible Engagement

From PSFK's Infusing Cannabis & CBD Into The New Brand Experience report, here's how today's cannabis retailers are using food-related activations to familiarize consumers with the popular plant

Merchandising & Curation How Cannabis Retailers Like Namaste Technologies Are Leveraging Digital-First Strategies

These four brands are using a tech-driven approach to make cannabis products, services and information more accessible and personalized for consumers

Packaging & Product Engagement How Cannabis Retailers Like Planet13 Elevate Physical Retail With Multisensory Immersion

From PSFK's latest report, here's how today's cannabis leaders are bringing high-level brick and mortar to their industry with interactive playgrounds and immersive experiences

Retail Cannabis Brand Dosist Launches First-Ever DTC Boutique

One of California's most prominent cannabis retailers is opening a flagship store focused on consumer education and new-customer conversion

Shopper Education & Assistance How One CBD Brand Is Expanding Into Women's Lifestyle By Embracing Sleep

Sagely Naturals is strategizing its place in the CBD market, marshaling DTC and wholesale tactics while focusing on expanding in the sleep category to edge out competition

Hotels, Hospitality & Travel PAX Partnership Elevates 4/20 And Expands Cannabis' Place In Tourism And Luxury Retail

Portable vaporizer brand PAX is partnering with TAO Los Angeles and the Dream Hollywood hotel to sell and educate on its products in an environment defined by luxury and hospitality

Op-Ed Op-Ed: Walgreens, CVS Vie To Offer Store Customers CBD

Author Jeffrey Hill offers updates on Walgreens' and competitor CVS' moves to sell CBD products in-store, part of the former's overarching strategy to better meet customer needs and diversify product range

Innovation Experiential Cannabis Now Store Will Sell Customers Cannabis Later

The upcoming brick-and-mortar launch from media outlet Cannabis Now is a non-psychoactive cannabis retail concept that focuses on customer immersion, education and exploration

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