cannabis

Analysis Alternative Wellness Isn't Just For Millennials—Here's How Cannabis Brands Are Catering To Boomers

Innovative brands are making alternative wellness available to all, and even designing special tools and offers for ailments specific to older consumers

Brand Activation & Immersion Lowell Farms Brings A New Kind Of High Dining To Los Angeles

With a newly opened restaurant, marijuana brand Lowell Farms combines cannabis and cuisine in the USA's first café of its kind

Baby Boomers PSFK Research Paper Launch: Engaging The Baby Boomer Consumer

How brands are tapping into Baby Boomers through marketing, products and services that defy ageist assumptions and empower fuller lives

Case Study How STIIIZY Is Elevating IRL Cannabis Retail With Art And Apparel

The brand's new flagship location is more than just a dispensary—it's a space designed to stand out from LA's other cannabis stores thanks to Instagram opps, rotating art and wearable merch

Design How Stores Like Macy's Are Using Immersive Spaces To Educate Shoppers

To bring their brand to live in memorable ways that resonate with consumers, big box retailers and startups alike are turning to live experiences like hands-on demos and workshops to help customers discover organically

Automotive PSFK Research Paper Launch: Storytelling Within The Physical Channel

In a digital age, leading retailers are rethinking the physical channel, driving engagement through immersive and interactive shopping journeys that give shoppers a reason to make the trip

Features Startup HATH Supplements Explains Why Proactive Use Is The Next Frontier For CBD

Moving the hemp-derived ingredient away from its alignment with weed culture as well as luxury, this just-launched brand offers products designed for high-functioning results for everyday consumers and encourages wellness through routine and care rather than just treating symptoms

Health Dosist Expands Its Wellness-Focused Cannabis Store Experience

The cannabis brand now has two Los Angeles locations centered around six proprietary blends of marijuana-derived oil, aiming to bring its education and discovery-led wellness experiences to more consumers

Consumer Goods PSFK Visits Edie Parker, The Luxury Handbag Store Bringing Cannabis Accessories To NYC

The founder of the luxury brand speaks to PSFK about her new collection, dubbed 'Flower,' and explains how expanding into cannabis retail was a natural extension of her work as an accessories designer

Packaging & Product Engagement Cannabis Delivery System Omura Caters To Upscale Consumers

The functionality-focused brand allows dosage-controlled cannabis delivery, positioning itself for a wider audience of premium customers

Beauty Sephora Increasing CBD And Cannabis-Related Merchandise

In response to the popularity of cannabis-related goods among its consumers, the beauty store is expanding its CBD category with the newly launched Saint Jane luxury brand

Interview Interview: DTC Cannabis Brand Feals On Making CBD Approachable For All Consumers

PSFK speaks to one of Feals' co-founders to learn about how the brand diversifies itself in an increasingly crowded space by prioritizing approachability through consumer education and offering a live, human-staffed CBD hotline

Cafe & Restaurant How Retailers Like Charlotte's Web Are De-Mystifying Cannabis Consumption With Edible Engagement

From PSFK's Infusing Cannabis & CBD Into The New Brand Experience report, here's how today's cannabis retailers are using food-related activations to familiarize consumers with the popular plant

Merchandising & Curation How Cannabis Retailers Like Namaste Technologies Are Leveraging Digital-First Strategies

These four brands are using a tech-driven approach to make cannabis products, services and information more accessible and personalized for consumers