Cars

Delivery & Logistics Expert Insight: Building Fashion's Sustainable Future With Personalized Wardrobe Rental

PSFK speaks to the founder of Armoire, a customized virtual wardrobe rental service, about offering women unlimited closets while reducing the environmental impact of fashion and increasing accessibility to a variety of styles

Analysis From Fashion To Fitness, Experiential Stores Are Driving Foot Traffic

Consumers can take advantage of immersive experiences like a multi-story locations featuring new items, archival collections and galleries

Beauty The Brick-And-Mortar Stores Turning Shopping Into Entertainment

From Selfridges to Samsung, retailers are reinventing the physical channel with participatory activations like skate parks, community video gaming and more

Cafe & Restaurant How Restaurants Like Chipotle Are Shrinking Waits With In-Step Pickups

These brands are making mobile ordering even more convenient with dedicated areas meant for quick, effortless pickups

Customer Experience Journey How Innovators Like Starbucks Cater To On-The-Go Customers With Mobile Ordering

Leading food service brands are meeting busy customers' needs by enabling flexible and easily accessible mobile ordering and tracking

Automotive Lexus' Women-Staffed Popup Sushi Restaurant Challenges Traditional Gender Norms

Dubbed New Horizons, the luxury auto brand's Stockholm sushi restaurant aimed to engage consumers around its value of Japanese craftsmanship while challenging traditions about female sushi chefs

Gen Z Expert Insight: How To Meet An Underserved Driver Market With Flexible Monthly Plans

PSFK learns about the keys to designing a service for today's younger consumers compatible with mobile and digital-first lifestyles, in conversation with the founder of Driver 1 monthly car rental program

Advertising Mobile Shoppers Can Tap Toyota's Interactive Ad To Explore Car Features In AR

Prospective buyers can forgo visiting a showroom or even downloading an app, simply clicking the auto brand's social media content to enable AR projections of interior and exterior car features from anywhere they are

Luxury Porsche 'Second Skin' Lets Drivers Design Custom Wraps Virtually

Vehicle owners can show off their passion for art, design or racing with the click of a button thanks to a virtual configurator that applies personalized livery design to any Porsche

Food & Beverage Houston Customers Can Order Domino's Pizza For Driverless Delivery

The latest evolution in its series of tech-enabled activations, the pizza brand will start delivering select orders with self-driving vehicles in the Houston area, partnering with autonomous vehicle maker Nuro

Features Op-Ed: Could Cars Be The Therapists Of The Future?

Author Dhruva Rajendra makes the case for an untapped post-purchase need that vehicles could be poised to fill, turning consumers' daily commutes into therapy sessions—in short, wellness on wheels

Banks, Insurance & Financial Services How To Build A Value Ecosystem That Shoppers Can Integrate Into Their Lives

In part two in a series of op-eds on emerging brand innovation, PSFK partner Scott Lachut on how brands like Volvo and Chase are creating a bundle of services that will encourage shoppers to integrate brands into their busy schedules

Packaging & Product Engagement Porsche Personalizes Its Drivers' Carbon Footprint Reduction

The luxury auto brand's carbon calculator gives each Porsche driver a personalized donation rec to support climate-related projects that reduce CO2 emissions

Interview Interview: How Turo Is Building A Marketplace For On-Demand Car Sharing

The head of Turo's U.K. team tells PSFK how the platform is poised to fundamentally shift the nature of car ownership, enabling a service it describes as the Airbnb of car-sharing and letting car owners make money on their vehicle's idle time

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