charity

Fashion & Apparel DTC Charitable Clothing Brand Asks Customers To Shop Blind

Two Blind Brothers is an online apparel retailer that raises funds for retinal eye disease research, launching a successful campaign that required shoppers to purchase blindly with no knowledge of their merchandise assortment

Brand Activation & Immersion Toms Lets Customers Choose Which Causes Their Shoes Support

In addition to giving a pair for purchasing a pair, Toms customers can instead choose from one of five different causes to support

Analysis Interview: How Ethical Retail Can Create A Positive Feedback Loop

PSFK speaks to the founder of social impact consultancy Conspiracy of Love to learn more about how today's retailers can do good while doing business, integrating purpose into their products and services

Loyalty & Membership Philanthropy Platform Lets Millennials Swipe Right To Donate

Millie is making donating to charity as simple as swiping right, targeting millennials with a mobile-friendly user format and online payment service

Podcast Podcast: How A Charitable Gift Registry Caters To Modern Nuptial Demands

The Good Beginning is an online gift registry that helps today's consumers parlay the generosity of their celebrations into charitable donations, responding to shifting values in the gifting industry

Features Interview: How An Online Gift Registry Helps Connect The Betrothed With Charity

In an interview with PSFK, Beth Helmstetter, founder of charitable online gift registry The Good Beginning, discusses why couples are increasingly looking for more altruistic ways to celebrate their nuptials, and how her service helps design them a seamless portal for event-based donation

Shopper Marketing & Promotion Jockey Hosts Animal Welfare-Promoting Fashion Show

The apparel brand integrated an adopt-a-thon into its latest show, debuting its newest collection alongside furry friends to encourage adoption of shelter animals

Automotive Denny's Mobile Diner Brings Aid To Hurricane Florence Victims

The vehicle, which contains a fully-functional diner and was previous deployed during California wildfires, serves free food to the victims of natural disasters

Merchandising & Curation Rihanna's Diamond Instagram Filter Aims To Engage Fans For A Cause

In honor of her Diamond Ball charity event, the singer partnered with Instagram on a new sparkly AR face filter that anyone can access in the platform's Stories features, simultaneously promoting her latest lingerie collection

Retail Olivela's Pop-Up Store Offers Experiential And Educational Shopping

The retailer is bringing its philanthropic mission and designer inventory to a Nantucket shop this summer, providing customers with exclusive events, trunk shows and an experiential suite

Consumer Goods Service Lets Users Donate Their Used Clothes In Exchange For Vouchers

ReGAIN is adding more incentive to donating clothing to those in need, offering users vouchers for everything from major apparel brands to travel sites in exchange for used goods

Transactions & Payments Amazon Customers Can Ask Alexa To Donate To Charity

Alexa owners can tell the voice assistant to donate to any of 48 supported non-profits, and it will use their preferred payment method via Amazon Pay

Advertising Digital Time Capsule Engages Philanthropic Festival-Goers One Year Later

PSFK explored Tito's pop-up at Governors Ball to see how the brand is bringing fans into its social impact mission through video-recorded commitments

Advertising This Homeless Donation Site Targets Consumers By Living On Other Websites

The Homeless Webshop is an initiative by a Belgian charity to reach a wide audience of potential benefactors and facilitate donations by easily inserting into the code of established brands' websites, itself having no official home domain

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