Sean is the co-founder of Neocha, a creative agency and media platform dedicated to culture and creativity in Asia. The agency develops ambitious ideas and inspires storytelling that cuts through the noise. The mission of Neocha’s founders is to connect Chinese creative art to brands anywhere in the world. Brand owners and advertisers looking for Chinese-themed narratives for their marketing message can get the real thing via Schokora, Zhang, Yan and Shen. Multinational clients making use of the firm’s roster of artists include Coca-Cola, Nike and eBay.
LiAnne Yu received her PhD in Anthropology from UC San Diego, and is an independent consumer consultant with particular expertise in emerging markets, having worked with clients such as Microsoft, Google, HP, eBay, Time Warner,and Global English. LiAnne's book Consumption in China: How China's New Consumer Ideology is Shaping the Nation is written from the perspective of China's emerging middle class, and explores topics such as tech use, fashion, international travel, and emerging forms of identity. LiAnne Yu provides a multi-faceted portrait of the impact of increased consumption on urban spaces, social status, lifestyles, identities, and freedom of expression. The book also examines what is unique and what is universal about how consumer practices in China have developed, investigating the factors that differentiate them from what has been observed among the already mature consumer markets.