coca-cola

Brand Activation & Immersion Interview: How A Hemp Beverage Co Builds Its Brand Around A Solution, Not Ingredients

PSFK speaks to Benjamin Witte, founder of hemp-infused drink brand Recess, about his approach to functional beverage, focusing on the solutions that consumers want—relaxation, productivity, creativity—rather than CBD hype

Loyalty & Membership Coke And 7-Eleven Entertain World Cup Fans With 'Predict And Score' Game Series

World Cup viewers across 14 countries can participate in Coke's largest-ever customer activation, benefiting from a major cultural event to raise brand awareness, drive consumer engagement and promote products, having participants enter by purchasing specially marked "Share a Coke" cans

Packaging & Product Engagement Coca-Cola Creates Cans That Change Color According To Drinkers' Body Temperature

Coca-Cola Turkey released special cans that change color in response to the user's touch, functioning as an aesthetically-appealing product experience that aims to convince even the most health-conscious consumers to drink soda again

Shopper Marketing & Promotions Arby's Advertised The World's Biggest Ad On A Sesame Seed

To promote its switch from Pepsi to Coca-Cola products, Arby's created the world's smallest advertisement as well as the world's largest ad poster, setting two records in an effort to playfully spread the world about its new partnership

Automotive Brand Innovation Tracker: June

Analysis shows how brands in automotive, footwear & retail are perceived in terms of innovation (and that luxury might be dead)

Advertising Coke Shares With Stickers, Scan-Tech And Armchair Vending Machine

Campaign hopes to reinforce the intimacy and proximity of Coca-Cola, and the meaning behind every time a consumer shares the drink

Hotels, Hospitality & Travel Coca-Cola's AR Cans Take Customers On A Trip Through China

Each can unlocks an AR-animated city mascot for each of the 23 cities in China when scanned with a smartphone

Health Op-Ed: Tech Will Save Healthcare, And Healthcare Will Save Your Business

Evan Kraut, managing director of Grey Adventures, argues that data and devices will lead to better health—and drive transformation in other industries

Food & Beverage Britain's Sugar Tax On Soda Is Now In Effect

The new tax is one method of fighting rising rates of obesity

Design Op-Ed: Why Businesses Should Strive To Be More Beautiful

Alan Moore describes why he has made it his life’s mission to help businesses discover their own unique beauty

Grocery, Convenience & Supermarket Coca-Cola Will Soon Be Selling Alcoholic Soda In Japan

The global drinks brand is developing an alcoholic beverage for its Japanese market as it continues to branch out from soda

Advertising Coca-Cola Pop-Up Gives Senior Citizens Free Tattoos

With rapper Professor Green, the brand opened a pop-up tattoo parlor in London to offer the elderly a free chance to get their own ink

Packaging & Product Engagement Op-Ed: Understanding What Consumers Want Without Ever Asking Them

With Coca-Cola launching four new flavors of Diet Coke, Black Swan Chief Strategy Officer Hugo Amos examines the power of social listening in brand strategy

Advertising Using AI For Automated Content Creation

PSFK researchers look into the growing use of AI algorithms in marketing, from choosing music to generating video content