coca-cola

Analysis By Rewarding Recycling, These Brands Are Becoming More Eco-Friendly

From Coca-Cola to Corona, these companies incentivize recycling to encourage greener consumer habits and give back to the planet

Brand Activation & Immersion PSFK Research Paper Launch: Closing The Loop With Sustainable Packaging

How CPG brands are eliminating single-use packaging to create new business opportunities and connect with consumers over shared values

Advertising From Uber To Coca-Cola, Brands Are Taking The Purchase Path In New Directions

The purchase path doesn't have to be simply transactional, and these companies are using creative methods like social-media activated vending machines to revamp and reward customers

Home PSFK Research Paper Launch: Innovating The Path To Purchase For Home Goods Consumers

Explore how home-centric brands are positioning themselves as lifestyle partners by investing in new services, activations and marketing strategies outside of the traditional path to purchase

Entertainment How Brands Like Lululemon Invite Customers To Join The Creative Process With Open Beta-Testing

From PSFK's Accelerating Innovation In Retail report, here's how five brands are retaining valuable consumer feedback by giving selected members exclusive access to new products and services

Features How Beverage Brands Like Stella Artois Are Elevating The Post-Purchase Experience

From PSFK's Elevating The New Beverage Experience, here's how four innovative retailers have created unique experiences to engage consumers beyond the purchase

Food & Beverage Interview: How A Hemp Beverage Co Builds Its Brand Around A Solution, Not Ingredients

PSFK speaks to Benjamin Witte, founder of hemp-infused drink brand Recess, about his approach to functional beverage, focusing on the solutions that consumers want—relaxation, productivity, creativity—rather than CBD hype

Interview Interview: How To Build A Cult Beverage Brand Into A Market Leader

In this interview, Vita Coco's executive vice president of global brand strategy and development discusses how the brand's entrepreneurial environment and strategy are enabling the coconut-centric beverage brand to cultivate a mass consumer following

Loyalty & Membership Coke And 7-Eleven Entertain World Cup Fans With 'Predict And Score' Game Series

World Cup viewers across 14 countries can participate in Coke's largest-ever customer activation, benefiting from a major cultural event to raise brand awareness, drive consumer engagement and promote products, having participants enter by purchasing specially marked "Share a Coke" cans

Packaging & Product Engagement Coca-Cola Creates Cans That Change Color According To Drinkers' Body Temperature

Coca-Cola Turkey released special cans that change color in response to the user's touch, functioning as an aesthetically-appealing product experience that aims to convince even the most health-conscious consumers to drink soda again

Shopper Marketing & Promotion Arby's Advertised The World's Biggest Ad On A Sesame Seed

To promote its switch from Pepsi to Coca-Cola products, Arby's created the world's smallest advertisement as well as the world's largest ad poster, setting two records in an effort to playfully spread the world about its new partnership

Automotive Brand Innovation Tracker: June

Analysis shows how brands in automotive, footwear & retail are perceived in terms of innovation (and that luxury might be dead)

Advertising Coke Shares With Stickers, Scan-Tech And Armchair Vending Machine

Campaign hopes to reinforce the intimacy and proximity of Coca-Cola, and the meaning behind every time a consumer shares the drink

Hotels, Hospitality & Travel Coca-Cola's AR Cans Take Customers On A Trip Through China

Each can unlocks an AR-animated city mascot for each of the 23 cities in China when scanned with a smartphone