Cocktail

Analysis How Beverage Brands Like Stella Artois Are Elevating The Post-Purchase Experience

From PSFK's Elevating The New Beverage Experience, here's how four innovative retailers have created unique experiences to engage consumers beyond the purchase

Features How Beverage Brands Like Tito's Drive Engagement With Tech Integrations

Leading beverage retailers are harnessing the power of technology like augmented reality and connected app experiences to bring their products to life in new ways

Brand Activation & Immersion How Brands Like Dirty Lemon Engage Consumers With Immersive Sampling

Innovative, digital-first brands are reaching consumers by offering easy and entertaining ways to sample food and beverage products

Food & Beverage Sparkling Ice Fans Can Access Customized Drink Recipes Through Voice Activation

As part of its packaging and ingredient revamp, Sparkling Ice launched voice apps for Google Assistant and Amazon Alexa, offering cocktail and mocktail recipes for customers

Hotels, Hospitality & Travel Virgin Atlantic Supports Consumers' Resolutions With Alcohol-Free Cocktail Menu

As global consumer behavior around alcohol continues to change, the airline is catering to new needs by letting passengers enjoy the experience of ordering a craft mocktail or reduced-alcohol cocktail

Health PSFK Retail Conference Preview: Iris Nova Founder On Beverage Innovation And Next-Generation Customer Loyalty

Before taking the stage at PSFK's upcoming Future of Retail Conference on January 16, Iris Nova (comprising brands Dirty Lemon and The Drug Store) founder and CEO Zak Normandin tells PSFK how he is pioneering a new kind of beverage brand built around strong customer relationships, seamless retail technology, and innovative product

Packaging & Product Engagement Bulleit Whiseky Fans Can Enjoy 3D-Printed Cocktails At Its 3D-Printed Bar

The whiskey brand shows how next-generation technology can enable the future of cocktail experiences, using 3D printing to create an entire bar apparatus where guests enjoy drinks and bites that are also 3D-printed

Loyalty & Membership Text-To-Order Beverage Brand To Offer New Yorkers Cashier-less Shop

Digital-native brand Dirty Lemon is opening its own checkout-free store in downtown Manhattan to engage new customers as well as reward its VIP members

Retail How Food Brands Are Catering To The Millennial Kitchen

Helping consumers cook as well as allowing them to purchase the materials they need, brands from Tito's to Allrecipes are turning to virtual interfaces that combine branded support like directions or recipes with shoppable capabilities

Shopper Education & Assistance Tito's AI-Enabled Chatbot Walks Spirits Enthusiasts Through Craft Cocktail Recipes

The vodka brand and allrecipes.com created the Barkeep chatbot to guide users through popular drink recipes and even enable home-delivery of Tito's through service Drizly

Brand Activation & Immersion Beverage Brand Offered Lemonade Drinkers Instagram-Worthy Pop-Up

Karvan Cévitam took the idea of the summer lemonade stands and amped it up in a brand activation and anniversary celebration featuring ball pits, bright colors and an assortment of mocktails

Technology Customers Design Their Own Cocktails With App-Controlled Bartender Robot

At the robotic bar designed for cruise ships and hotels, patrons can craft their own concoctions or choose from a pre-made list

Cafe & Restaurant How Beverage Companies Are Leveraging Unique Experiences

Alcohol and soft drink brands are piquing consumer interest with new experiences, from robotic decanters to chatbots and cocktail vending machines

Cafe & Restaurant How Multi-Sensory Experiences Enhance The Drinking Game

From VR goggles to gummy bear edibles, wine and spirits brands are creating entire immersive experiences around their alcohol products to fight declining consumption