cosmetics

Advertising Michael Kors Invites Shoppers On A New York City Treasure Hunt

The two-day event promoted the brand's new fragrance line, including three separate stops and plenty of free merchandise for hunters to take home with them

Analysis Brands Like Urban Outfitters Are Encouraging Loyalty With Integrated Rewards

Meaningful rewards integrated into consumers' broader lifestyles are fostering loyalty and engagement with leading brands and their products, both in-store and online

Beauty 'Skincare GPS' Points Duty-Free Shoppers To Ideal Beauty Products

SK-II just opened a concept shop in Shanghai's Changi Airport that offers shoppers a curated experience, helping them identify products from images on their phone and locating them in the store

Brand Activation & Immersion Airbnb Luxe Now Allows Customers To Rent Castles And Private Islands

Living a life of luxury—complete with custom-designed trips—is easier with Airbnb's new service, which caters to high-end clients

Features Retailers Like Target Are Enhancing The Search Process With AI Technology

Using AI, leading brands are designing tools that can help customers search for and find items by simply snapping a photo

Merchandising & Curation IL MAKIAGE's New Beauty Ecommerce Portal Closes The Gap Between Online Discovery And In-Store Purchase

The cosmetic brand's newly launched site aims to enable a comprehensive beauty ecommerce experience, linking discovery, trial, tutorials and purchasing in an influencer-driven, curated environment

Food & Beverage The Country Of Iceland Opens A ‘Premium Tap Water’ Bar

In an effort to dissuade plastic bottle use and drive reappraisal of one of its most bountiful resources, the island nation is promoting a new product across its airports, hotels and bars: luxury tap water

Fashion & Apparel Outdoor Voices, Vyking And More Bring Their Brand To Life Through AR-Enabled Experiences

From encouraging customer confidence through virtual try-ons to gamifying the path to purchase on real life hiking trails, innovative retailers are building convenient and delightful shopping journeys

Retail Why Brands Like Anthropologie Are Turning Stores Into Social Hubs

Fashion and beauty stores in the Mid-Atlantic region have created unique social spaces where shoppers can meet each other and consult sales associates, plus attend programs and events

Customer Experience Journey From Starbucks To Barneys, Brands Are Revamping Loyalty To Give Shoppers VIP Treatment

Big name brands are upgrading reward programs providing exclusive events and personalized products to promote shopper loyalty

Home Beauty Brands Like Birchbox Leverage DIY Trends To Serve As Lifestyle Partners

To supplement consumers' daily routines, these beauty brands are investing in at-home products that leverage trends in do-it-yourself makeup and beauty education

Interview Expert Insight: How To Build An E-Commerce Platform That's An Economic Engine For Female-Founded Brands

PSFK speaks with Lindsey Taylor Wood, founder and CEO of The Helm, to learn of the strategies behind the design and execution of her centralized platform for women-built-and-led companies

Shopper Education & Assistance How Retailers Like KIND Are Harnessing AR To Simplify Shopping

Thanks to brands like Macy's and Sephora, shoppers can use augmented reality to find out exactly what they're buying, even before they purchase a product

Packaging & Product Engagement Birchbox And More Are Democratizing Beauty With Gender-Neutral Branding

The following exemplary beauty brands are responding to a strong consumer demand for gender-neutral products and services in a space long dominated by a traditional, binary paradigm

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