Beauty CoverGirl Reinvents The Beauty Retail Experience With Times Square Flagship

Utilizing high-end technology and elevated customization opportunities, the progressive beauty retailer COVERGIRL opens its first flagship store with a fully immersive, innovative design to enable the ultimate shared beauty experience

Brand Activation & Immersion CoverGirl Flagship Store Enables AR Product Discovery And Personalization

The P&G cosmetics brand's NYC store will utilize technology like AR and AI to offer customers next-gen experiential shopping and discovery, including a virtual greeter and digital try-on stations that save shoppers time and mess

Events As Its First Beauty Convention, Sephora Hosted A Two-Day House Party

Comprising three floors, 50 brands and myriad instagrammable moments, the festival-style Sephoria event offered beauty fans unique experiential shopping opportunities and activations

Fashion & Apparel How Brands Like Chanel Are Launching Male Cosmetic Lines And Expanding Beauty And Grooming Offerings For Men

Next generation male retail experiences are expanding across all product offerings, with the beauty market in particular presenting new opportunities for brands to reach men

Loyalty & Membership Glossier Taps Social Commerce By Creating Its Own Network

The online beauty retailer hopes to drive sales by connecting customers who can discuss and review the cosmetics, leveraging the lucrative power of social commerce

Shopper Marketing & Promotions Coty Beauty Fans Can Shop Personalized Makeup Tutorials

The beauty retailer's collaboration with Amazon Echo will show viewers personalized product recommendations in conjunction with the videos they watch, then allow them to add items directly to their shopping cart

Health CVS Creates An Exclusive Line Of K-Beauty To Cater To Millennial Consumers

The drugstore chain is looking to expand its cosmetic offering with its new line of over 158 affordable products, inspired by popular Korean makeup and packaging trends

Merchandising & Curation 'Fast-Beauty' Retailer Disrupts Industry With Speedy Production And Brand Flexibility

Be for Beauty has been called the "ASOS of beauty," offering consumers multiple brands under its main umbrella and utilizing a speedy manufacturing process to meet consumer demands for ever-new products

Brand Activation & Immersion Beauty Brand Debuts Collection In A Traveling Experiential Pop-Up

The new cosmetics line boasts 1,000 maximalist-inspired products, which can be purchase online or at the roving shop, joining the trend around offering consumers the convenience of online shopping in tandem with the engagement of IRL experience

Retail Walmart Launches Makeup Consultations To Draw Customers To Stores

The retailer is offering in-store demos and personal beauty consultations with its exclusive cosmetics brand Hard Candy

Beauty Pinterest Filters Let Users Search Beauty Content By Skin Tone

The inclusive discovery tool uses AI to tailor results to users looking for product inspiration and beauty tips

Advertising Cosmetics Brand Adds Ocean Plastic To Its Packaging

Lush works with The Ocean Legacy Foundation to incorporate ocean plastic into its cosmetics packaging

Entertainment Livestream A New AR Makeup Look In Real Time

ModiFace's new interface allows users to try on different looks on livestreaming platforms

Technology Thousands Of Women Are Running Virtual Storefronts In Indonesia

Startup Slingshot MindStores combines a direct-selling business model and AR to empower small business owners