The pharmacy's latest store concept will dedicate more floor space to medical supplies and allow visitors to monitor health stats on-site, part of its promise to improve customer health

The pharmacy brand is expanding its healthcare services through a merger with Aetna to include basic checkups, blood testing, disease screenings and more in-store

Maly Bernstein, vice president of beauty and personal care, discusses the retailer's radical makeover of the category via new concept stores featuring trendy brands and immersive experiences—including Glamsquad salon services

CarePass is the retailer's membership loyalty program offering enhanced benefits and value like discounts, free delivery and more, as well as on-demand pharmacy care, hoping to compete with Amazon's online pharmacy

From going the extra mile to cut prescription costs and creating easy-to-understand iconographic labels to offering new beauty services for in-store customers, CVS is revamping its brand strategy to better cater to modern health needs

Executive Vice President, CVS Health and President, CVS Pharmacy, Kevin Hourican tells PSFK how the pharmacy retailer is meeting consumers' healthcare needs with offerings like in-store clinics, home delivery and virtual care

The drugstore chain and pharmacy retailer is integrating additional functions into its mobile services, providing consumers with more convenient and custom-tailored care

The drugstore chain is looking to expand its cosmetic offering with its new line of over 158 affordable products, inspired by popular Korean makeup and packaging trends

The chain pharmacy's MinuteClinic is integrating services from Buoy Health to offer more efficient, on-demand patient care, providing customers at-home assistance by way of an AI assistant

In an effort to assuage the negative effects of unachievable and non-representative beauty ideals in advertisements, the pharmacy chain launched an initiative of un-photoshopped images on CVS as well as name-brand products

CVS launched an initiative to make beauty advertising more transparent with a watermark distinguishing unaltered imagery

A potential move from the retailer could make prescriptions more affordable and convenient

This system will make it easier for patients to follow instructions

The machines feature a touchscreen with high res images and expansive product info