From Primark to DSW, big-box stores are differentiating their in-store experiences through partnerships with niche beauty services like Drybar and Glamsquad, giving customers personalized and unusual opportunities

From PSFK's Loyalty Debrief, here's how three brands are leveraging data from their most involved customers in order to ensure rewards programs remain relevant and compelling

Our latest report explores the shift from points schemes to brand passports

Pharmacy brand CVS is experimenting with its HealthHub concept, offering nutrition consultations, exercise classes and more in addition to its original medical services

Sagely Naturals is strategizing its place in the CBD market, marshaling DTC and wholesale tactics while focusing on expanding in the sleep category to edge out competition

The pharmacy chain is collaborating with primary care provider VillageMD to test out store-adjacent clinics in the Houston area, competing directly with CVS' efforts in the same city

Author Jeffrey Hill offers updates on Walgreens' and competitor CVS' moves to sell CBD products in-store, part of the former's overarching strategy to better meet customer needs and diversify product range

Capsule's founder explains how the digital platform is giving New Yorkers access to more convenient and transparent prescriptions, integrating technology into a slow-to-adapt industry to elevate the pharmacy experience

Explore how three retailers are going beyond the point of transaction by dedicating store space to on-site services, introducing shoppers to different activities and skills related to their product mix

The pharmacy's latest store concept will dedicate more floor space to medical supplies and allow visitors to monitor health stats on-site, part of its promise to improve customer health

The pharmacy brand is expanding its healthcare services through a merger with Aetna to include basic checkups, blood testing, disease screenings and more in-store

Maly Bernstein, vice president of beauty and personal care, discusses the retailer's radical makeover of the category via new concept stores featuring trendy brands and immersive experiences—including Glamsquad salon services

CarePass is the retailer's membership loyalty program offering enhanced benefits and value like discounts, free delivery and more, as well as on-demand pharmacy care, hoping to compete with Amazon's online pharmacy

From going the extra mile to cut prescription costs and creating easy-to-understand iconographic labels to offering new beauty services for in-store customers, CVS is revamping its brand strategy to better cater to modern health needs