cx playbook

Infographic A Data-Driven Perspective On Customer-Brand Relationships

This infographic provides a visual overview of the perspectives from 500 industry leaders on the current and future state of customer-brand relationships

Analysis Learn How To Cultivate Consumer Loyalty Across 5 Key Industries

From fostering authenticity to providing convenience, here are the key steps to take for brands looking to sustain long-term engagement from their customers, detailed in PSFK's recently launched CX Playbook

Fashion & Apparel DTC Accessories Brand Breaks Down Cost For Consumers With Transparent Pricing

Shoppers can view a list of production costs, from materials to duties and transportation, on Oliver Cabell's website

Loyalty & Membership Google's Mobile App Connects Communities In India Through Local Knowledge

Neighbourly is an app aimed at providing access to local information between residents of the same community, fostering a trustworthy and easy-to-access source of insights and recommendations as well as extending Google's reach

Brand Activation & Immersion Do You Know How To Show Up As A Purpose-Led Brand?

A roundup of strategies from PSFK's CX Playbook lay the foundation for brands looking to build purpose-driven campaigns, products and experiences that inspire consumer engagement and long-term loyalty

Food & Beverage KIND's Video-Calling Platform Connects Classrooms Around The World

Empatico is developing interactive lessons to close the social and cultural gaps between children in different countries, functioning as an initiative that adds to KIND's customer value by offering emotional education

Retail Are You Empowering Customers To Do More?

Brands can become a valuable resource by connecting audiences with opportunities to get involved in community and social impact programs

Brand Activation & Immersion ESPN Is Training Schools With An Anti-Bullying Program

As part of its X Games 'Shred Hate' initiative, the sports network joined forces with anti-bullying groups to help curb negative behavior in schools

Shopper Education & Assistance Have You Cultivated A Customer Ecosystem That Creates Value?

Adding value beyond the checkout line to create authentic, trusting relationships with consumers is imperative for acquiring and sustaining customers in today's market

Shopper Marketing & Promotion Understanding The Key Drivers For Customer Experience Innovation

To attract consumers and cultivate a loyal following, brands need to adopt a value-driven approach to the customer experience

Entertainment Interactive Media Puts Audiences In Charge Of Content

A crop of movies and TV series are allowing viewers to vote on plot developments, choose-your-own-adventure style

Loyalty & Membership How To Build Trust Into The Customer Experience

As more consumers seek out products that align with their values, brands need to commit to social impact and transparency in order to establish a trusting relationship with their audience

Merchandising & Curation Snapchat Studio Allows Users To Create Custom AR Filters

Snapchat becomes even more interactive by allowing users to create their own selfie lenses, showcasing the best ones to a global community, and building consumer-brand engagement through greater user involvement

Transactions & Payments Amazon Customers Can Ask Alexa To Donate To Charity

Alexa owners can tell the voice assistant to donate to any of 48 supported non-profits, and it will use their preferred payment method via Amazon Pay

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