cycling

Brand Activation & Immersion SoulCycle's Newest Location Brings Sweat and Strength To Hudson Yards

Manhattan's buzziest neighborhood gets its very own location of the cult-favorite cycling studio, which opened inside the brand-new Equinox Hotel

Analysis How Sportswear Brands Like Nike Are Motivating Customers With Dynamic, Community-Focused Fitness

This excerpt from PSFK’s New York Retail Innovation Guide details how leading activewear retailers in the city are investing in community-oriented, personalized and tech-driven engagements to integrate themselves into shoppers' fitness and lifestyle goals

Entertainment How Brands Like Peloton And NTWRK Build Community With Livestream Content

Platforms use interactive broadcasting to give their users an enhanced and participatory consumer experience

Automotive Uber Customers Can Select E-Bikes As Their Mode Of Transport

Uber's acquisition of Jump and its latest e-bike model is intended to give the rideshare a competitive edge in its market, as companies look to offer additional and eco-friendly modes of transit

Delivery & Logistics NYRIW Preview: How High-End Bicycle Rental Roula Serves The Traveling Cyclist

Ahead of Roula's site tour during New York Retail Innovation Week, CEO Mark Voysey explains how he built a premium bicycle brand around consumer demand for on-the-go fitness, helping provide ultimate efficiency for the traveling cyclist

Shopper Education & Assistance Cyclists Could Avoid Injury With This Wearable From Ford

Ford continues to broaden its outlook on mobility options for consumers with a smart jacket concept that helps people cycle more confidently and better coexist with cars and pedestrians

Retail Are You Empowering Customers To Do More?

Brands can become a valuable resource by connecting audiences with opportunities to get involved in community and social impact programs

Merchandising & Curation Automated Manufacturing Enables Local Bike Production For Netherlands Brand

Mokumono Bicycles uses a style of manufacturing that combines automation and robotics to streamline the process and reduce the need for foreign production

Loyalty & Membership Rapha Engages Cyclists With Community-Driven App

The brand is making it easier for customers to find a riding community, offering members access to social calendars, cycling maps and messaging

Fitness & Sport Tokyo Bike Bar Caters To Growing Number Of Road Cyclists In Japan

The two-story community space offers a place to work out and relax for non-bike owners and riders alike, and is completely staffed by bartenders and assistants who are also cyclists

Loyalty & Membership How Dockless Bike Sharing Is Changing City Transit

New bike-sharing services eliminate the inconvenience of finding an open drop-off station, making cycling an even more appealing option for urban dwellers

Design Bike Helmet Recognizes Hand Gestures To Send Safety Signals

An update to the Lumos helmet pairs it with Apple Watch to make light-up turn signals even easier for bikers to activate

Hotels, Hospitality & Travel Cycle Brand Will Track Your Stolen Bike

Bike manufacturer Vanmoof has introduced a new Smart Bike that growls like an animal to deter potential thieves and sends an alert to the owner

Advertising An Extra Safe Bike Promotes Toyota's New Safety Features

Toyota dealers incorporated new safety technology, like distance detectors and a color alert system, into a bicycle to advertise the Camry's features